http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/1 2026-07-22T18:17:11Z 2026-07-22T18:17:11Z Montesa, Lizbeth R. http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3800 2026-07-14T19:02:37Z 1998-01-01T00:00:00Z

Title: Powerdance: A Story of a Metro Manila Dance Company Authors: Montesa, Lizbeth R. Abstract: Many dance companies have been formed in the Philippines since the American period. Some are now defunct; others have successfully maintained their status. In the last ten years, Powerdance has been successfully participating in the dance world, both local and international. But there has been no formal study of this group. The thesis is a descriptive study of Powerdance, with the following objectives: to give an overview of dance during the American period and the Metro Manila-based dance companies that emerged; to describe the history of modern jazz in the Philippines; to analyze how Powerdance operates by looking at the managerial and artistic aspects. Data for the study were obtained from library research and interviews, and from Powerdance souvenir programs to establish the history of the company, and videotaped performances to describe the choreography of the group. The thesis as baseline research can be an important addition to the history of dance. It could also be used by other dance companies that may want to adapt the management and artistic style of Powerdance. The American occupation brought different forms of dance such as ballet, modern dance and jazz, and foreign dancers that helped in the development of dance in the Philippines. The first modern dance company was formed in the 1930s. Jazz dance was first performed in bodabil shows during the American period but it was not until the 1960s that a jazz dance group was formed. Jazz dance has the same basic techniques as ballet but, unlike ballet, its movements are snappy and syncopated and stresses body isolations. One of these jazz dance companies is Powerdance, founded by Douglas Nierras in 1988. Aside from performing in concerts and product-launching shows, the dance company runs Powerdance Studio that offers classes in ballet, jazz, hiphop, ballroom, and aerobics. The company generates sufficient income from the clientele of the Studio and its shows. All managerial and artistic decisions are made by Douglas Nierras. Although the training technique is jazz, its performance medium is show dance using all forms like folk, ethnic, hiphop, ballet and jazz. Its choreography is innovative and stretches the limits of the human body. In its existence of ten years, Powerdance continues to perform actively. A major problem observed in this dance company was the lack of proper documentation of its performances and a written mission-vision statement. It should keep an active file of photographs and videotapes of its performances, souvenir programs, press releases and reviews. It should formulate a mission-vision statement to serve as a guide for succeeding dancers in the company.

1998-01-01T00:00:00Z Baculpo, Marilyn C. http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3797 2026-07-14T19:02:17Z 2000-03-01T00:00:00Z

Title: A Study on the Level of Organizational Commitment of the Members of the Rotary Club of Cabuyao Circle (RCCC) and How is it Manifested in Group Performance Authors: Baculpo, Marilyn C. Abstract: Sometime June 1999, the Rotary Club of Cabuyao Circle (RCCC) planned to come up with a series of cable television shows on the importance of a college/vocational degree after high school as a part of their career-orientation program service for the community. This project proposal of the RCCC has led the students to study the community of Cabuyao as the subject for individual theses. This also prompted the researcher to study the members of the group of RCCC, mainly because of their voluntary work for RCCC. This paper tackles organizational commitment and how it is manifested in the performance of a group. Organizational commitment has been defined as a representation of agreement on the part of the employees with the goals and objectives of an organization and a willingness to work towards these goals. The main problem of this study is to know the level of commitment of the members of the Rotary Club of Cabuyao Circle (RCCC). Its subproblems include: (a) What are the indicators of the commitment of its members?; (b) How are these manifested in the group?(c) What are the factors contributing to the level of organizational commitment among its members?; and (d) Does it have an effect on group performance? The Organizational Commitment Questionnaire (OCQ), designed by Steers and Mowday in 1979, has been used to serve as a measuring tool for the level of commitment of the members of the RCCC. It has 15 items, each presenting statements about the respondents' sentiments towards the group they belong to, their relationship with its members and its impact on their personal lives. Five items are negatively phrased, thus the scoring is reversed. A Focus Group Discussion (FGD) with the members has also been done to get in-depth explanations of their responses in the questionnaire. To measure the data gathered from the questionnaire, the mean measure of central tendency has been employed. The questionnaire has been presented and analyzed on a per respondent and a per item level and verified with their responses from the FGD. A 5.00 result from the questionnaire means that the level of commitment is high and deviations from 5.00 signifies a lower level of commitment, depending on the points gained. This constant value is computed by adding the highest possible answers for all the items, divided by the number of items. Results show that the level of commitment is high, after getting a computed mean of 5.02 for the group. Factors contributing to this high commitment are what the group has coined their Anchors of Friendship which are: Open Communication, Feeling of Belongingness, Acceptance of Limitations, Being Positive in Outlook, Going the Extra Mile for Others, Flexibility, Trust, Resourcefulness and Sense of Humor. Furthermore, indicators of this high level of commitment are their sense. of pride in their affiliation with the group, loyalty to the group and synonymous personal values to that of the group's values. In return, the members level of commitment has directly contributed to the performance of the group for the past three years, which are evidenced by the number of awards and citations the group has received. On their first year of service, they have been fortunate to receive the Rookie Club of the Year. Thus, the level of commitment of members has an effect on the performance of the group, and in a macro sense, in the organization they are working for. The members have been willing to share and sacrifice what they have, both material and immaterial for the group to thrive.

2000-03-01T00:00:00Z De Leon, Corazon R. http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3796 2026-07-14T19:02:11Z 2000-03-24T00:00:00Z

Title: Ang Kuweba Mistika ng Antipolo Ayon sa Mga Kuwento at Paniniwala Authors: De Leon, Corazon R. Abstract: Ang Kuweba Mistika na matatagpuan sa Lungsod ng Antipolo ayon sa mga kuwento at paniniwala ay itinuturing na isang banal na lugar dahil sa lugar na ito gumagaling ang mga maysakit, natutupad ang mga kahilingan at nagagamot maging ang pagkatao ng isang tao bukod pa sa ang mga santo ay gawa ng kalikasan. Dahil ang kabanalan ng kuweba ayon sa mga kuwento at paniniwala ukol dito, mahalagang maisadokumento ito at masuri upang malaman ang dahilan kung bakit hanggang sa kasalukuyan ay isinasabuhay pa rin ang mga ito. Isa pa, upang maiugnay ito sa iba pang lugar sa Pilipinas na may katulad na paniniwala. Sa kabilang banda, ang Lungsod ng Antipolo kung saan matatagpuan ang Kuweba Mistika ay tuwina nang dinadayo ng mga tao dahil sa tanyag na imahen nitong Nuestra Senora de/a Paz Y Buenviaje gayundin dahil sa mga atraksiyon nito tulad ng Hinulugang Taktak at mga paliguan. Ang lungsod ay maburol at mabundok dahilan kung bakit maraming natural na atraksiyon tulad ng Kuweba Mistika. Natuklasan ang kuweba noong 1970 at mula noon ay dinayo na ng iba't ibang uri ng tao na may iba't ibang sadya - may sakit, may problema, may kahilingan o upang mamasyal. Ang kuwebang ito ay nagtataglay ng mga paniniwala isinasagawa ng mga tao tulad ng pagdaan sa mga puwesto at pagdarasal sa mga ito. Kabilang sa mga puwestong ito ay ang Hagdanang-subukan, Tanggalan ng mga Malas, Krus na lbinilin. Sa loob naman ng kuweba ay mayroong makiitang hindi mabilang na mga imahen na may kaakibat na paniniwala. Bawat isa sa mga ito ay ipinalalagay na may kapangyarihang makagaling o kung may kahilingan man, basta tapat ang pagsamo ay pinaniniwalaang matutupad. llan sa mga puwesto ng mga santo o imaheng ito ay ang Pieta, Banal na Pamilya, wishing well, wishing heart, wedding bell, Diyos Ama, Diyos Anak, Diyos espirito Santo, Birheng Maria, Moses, Lazaro, gayundin may mga pigura ng tupa, agila, ahas at kamelyo. Makikita rin sa loob ang tila replika ng Bethlehem, Nazareth at Arko ni Noe. Kabilang sa bahagi ng kuweba na nagpapamalas ng kapangyarihang makapagpagaling ay ang tubig na tumutulo sa mga pormasyon ng stalactites na tinatawag na tubig-mistiko. Bukod dito, mayroon pang bato tulad ng bloodstone na tumutugon sa katangian ng pagiging anting-anting dahil bukod sa kapangyarihang makagaling din ay ginagamit ito bilang proteksiyon sa mga sakuna at maaari ring gamitin sa negosyo. Ang kandila ng mga puso naman kung iuuwi upang itirik sa mga altar ay pinaniniwalaang makapagpapatibay ng pagsasama ng mag-asawa. Labing-apat ang kabuuang bilang ng mga kuwentong nakalap mula sa mga taong naninirahan at nagbabantay dito gayundin mula sa mga taong dumadayo dito sa pag-asang makapagtamo ng bahagi ng kapangyarihan nito sa pamamagitan ng paggaling ng kanilang mga sakit, paglutas ng kanilang mga problema at pagtatamo ng mga hinihiling. llan sa mga kuwento ay nagsalaysay ng mga himalang nasaksihan at naranasan nila sa pagpasok sa loob ng kuweba. Dahil sa kapangyarihan ng kuweba na makapagpagaling, iba't ibang paniniwala ang isinasabuhay ng mga tao tulad ng pag-aalay na tinatawag na paghahain at pagsasakripisyo sa pamamagitan g pag-akyat sa itaas ng bundok na nakasasakop dito kung saan matatagpuan ang krus. Ang mga paniniwalang sa kuweba gumagaling ang mga sakit at naririnig ang mahiwagang bases; sa bato bilang pantanggal ng sakit at bilang proteksiyon; sa pag-aalay upang humingi ng pabor at makipaglapit sa pinananampalatayaan at pag-akyat sa mataas na hagdanan at batuhan bilang isang paraan ng pagsasakripisyo ay pawang nakaugat sa lumang paniniwala ng mga Pilipino na animismo. Kahit pa pumasok ang relihiyong Katoliko, ang paniniwalang ito ay nagpatuloy at humalo sa bagong relihiyon. Masasabi ding ang paniniwala sa kalikasan tulad ng kuweba bilang isang lugar na itinakda o pinagpala ay repleksiyon ng ating mga sarili - ng ating paniniwala at pananampalataya. Mahalaga ang pagsasadokumento ng mga kuwento at paniniwala hindi lamang para sa kasalukuyan kundi sa susunod pang henerasyon dahil ito ang magbubukas ng kanilang pag-iisip sa pagpapahalaga sa kalikasan at magbibigay din ng impormasyon ukol sa matandang paniniwala ng mga Pilipino na nagpatuloy pa rin hanggang sa kasalukuyan sa pamamagitan ng Kuweba Mistika. Mahalaga din ang pag-aaral dahil nagpapakita ito ng kakaibang lapit sa sining na kalimitang inaakala na yaong mga bagay na nakikita lamang. lnilahad dito na ang Kuweba Mistika ay hindi ginawa ng tao at walang likha ng tao na makikita dito. Subalit hindi nangangahulugan na walang sining dito. Dahil ang mga paniniwala at kuwento ukol dito ay buhat sa mga tao; hinabi at nilinang ng mga tao, masasabing anyong sining na ito. Nagpapahayag ang mga ito ng diwa o kulturang matatagpuan din sa mga sinaunang Pilipino. Mahalagang mabigyang-pansin at maunawaan ang mga ito dahil isang hakbang ito sa pagsasakatutubo ng konsepto ng sining. Sa ganito ding pamamaraan, mas higit na mapahahalagahan ng mga tao ang lahat ng bagay sa paligid nila bilang bahagi ng kulturang kailangan nilang linangin.

2000-03-24T00:00:00Z Garcia, France Joyce S. http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3795 2026-07-14T19:02:03Z 2000-03-01T00:00:00Z

Title: An Exploratory Research on the Practice of Brand Management of the Philippine American Life and General Insurance Co., Inc. Authors: Garcia, France Joyce S. Abstract: Brands have been central to marketing for more than a century, and its most essential function is to create a distinction among entities that may satisfy a customer's need. The logic of brand management has been "Build a brand, and the world will beat a path to its door". Brands perform many functions such as brand reduction for buyers, facilitation for sellers, facilitation for the introduction of new products, facilitation of promotional efforts, and also the facilitation of premium pricing as well as the facilitation of market segmentation, and brand loyalty (Berthon, etal., 1999). These functions spur diverse firms to base their strategies almost entirely on building brands. The trends that are changing brand management today include the influx of information technology, the changing consumer values, and the emergence of brand/product/service mimicry. Brand managers are held responsible for the success of single bi-ands or categories of products (Berthon, etal., 1999). In view of this, the researcher wished to determine how the Philippine American Life and General Insurance Co., Inc. (Philamlife) effectively practices the concept of Brand Management. Subsequent problems that the researcher also aimed to answer are the following: 1. With the onset of technological changes, what are the steps that Philamlife is willing to undertake to cope with these technological advancements? 2. With the changing consumer values, what are the tactics that Philamlife is using to keep its current market and lure a larger market? 3. With the introduction of new insurance companies with their respective products and services, how does Philamlife intend to be competitive and maintain its position in being the number 1 insurance company in the country? Information on how the Philippine Life and General Insurance Co., Inc. (Philamlife) practices the concept of brand management could aid in the implementation of a new program for brand management to increase productivity and profitability for the company. This study would also show the importance of long-term planning for any company, business or organization. It would also broaden knowledge of the concept of brand management for the current study's readers. The scope of the study revolved around the practice of brand management by the Philippine Life and General Insurance Co., Inc. (Philamlife). The current study involved personal interviews by the researcher with the employees of the Philippine Life and General Insurance Co., Inc. (Philamlife) whom are directly associated with its brand/product/service management with the aid of an -- interview schedule. The study was limited in its representativeness and generalizability due to the small sample and qualitative analytical procedure. From the data gathered and analyzed by the researcher, the following conclusions have been reached about the company: • In terms of customer-service, the Philippine Life and General Insurance Co., Inc. has adapted well to the technological changes in the corporate world with their web site, 24-hour Call Center, E-mail programs for all branches and offices nationwide, and E-mail literacy for employees of the company. • Product and service diversification facilitates for better service of Philamlife. • In terms of advertising, Philamlife focuses more on improving corporate image instead of promoting specific brands/products/services. • Personalized customer service and stability will be the key ingredients for Philamlife to be able maintain its competitiveness and position being the number 1 insurance company in the country. • Overall, the Philippine Life and General Insurance Co., Inc. concentrates in improving its image with the public since the company believes that a good image projects good products and services. And from these conclusions, the researcher has decided to give the following recommendations: To Philamlife, the company should: • should engage in long-term planning so as to anticipate the needed changes in the concept of brand-management. • should allow consumers to be able to purchase insurance policies on-line through their web site, provided that there would be a background check before policies can actually be sold to clients. • create brand management teams for each product or service Philamlife offers to ensure the brand's successful performance, assessed by monitoring shifts in the brand's share of the market and/or contribution to profit. • concentrate on advertising geared towards the Class C market of the population stressing on the benefits of pre-need insurance policies. • improve their advertising schemes to gain more exposure to the current market. The Philippine Life and General Insurance Co., Inc. should concentrate in promoting its products and services more than its corporate image. To future researchers of the concept of brand management, the researcher recommends that: • the company chosen to be evaluated in its effectiveness is a well-known and established company for them to trace back the success of their respective companies. • there should be an accommodating contact person inside the chosen company to be researched on so as to be able to visit the company often for better and more accurate observations. • There should be an increase the research's sample size to be able to give better generalizations and conclusions on the researched company.

2000-03-01T00:00:00Z