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BA Organizational Communication Theses
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Issue Date
Title
Author(s)
2014
Comic commercials: a quantitative research on the effects of humor and repetition of Resorts World Manila TVCS on ad perception and recall
Reyes, Christopher John G.
2014-04
Perceived effectiveness of the brand management of smart communications' "Live More" campaign affecting customer patronage
Ama, Aira Felicia M.
2016-03
Feminism for sale: a content analysis of local and international advertisements that use commodity feminism
Labao, Samantha Christelle Añonuevo
2013-04
Stories shared. Stories heard: how narratives enhance one's authority or exercise of power in an advertising agency.
Medallon, Kamina Cheenee G.
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Author
1
Ama, Aira Felicia M.
1
Labao, Samantha Christelle Añonuevo
1
Medallon, Kamina Cheenee G.
1
Reyes, Christopher John G.
Subject
1
Ad perception and recall
1
Commodity feminism
1
Customer patronage
1
Elaboration likelihood model
1
Femvertising
1
Genderlect
1
Marketing
1
Story telling
Date issued
2
2014
1
2013
1
2016