The movement is social: social media mobilization in the case of #babaeako movement.

Abstract

This research examines how social media urges people into joining social media originated social movements. Repertoires of contention have been consistently evolving and the emergence of new modes of political mobilization - whether effective or ineffective - have been vital to the outcomes of social movements. Thus, this study seeks to re-affirm the transcendence of evolutionary characteristics of repertoires of contention by arguing that social media, despite its newness, is an effective tool for social movement mobilizations. Using interview data from participants of the #BabaeAko movement, I determine whether social media indeed has effectively paved a way for a new approach of assertion. Evaluating qualitative interview data through a narrative analysis will show that that there is indeed a change in how people protest and existing trends from the rise of social media as a medium have influenced people into taking part in political mobilizations.