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Comic commercials: a quantitative research on the effects of humor and repetition of Resorts World Manila TVCS on ad perception and recall
Reyes, Christopher John G.
(
2014
)
Perceived effectiveness of the brand management of smart communications' "Live More" campaign affecting customer patronage
Ama, Aira Felicia M.
(
2014-04
)
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Author
Ama, Aira Felicia M. (1)
Reyes, Christopher John G. (1)
Subject
Advertising (2)
Ad perception and recall (1)
Customer patronage (1)
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Date Issued
2014 (2)
Has File(s)
Yes (2)