http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/265 Bachelor thesis of BA Organizational Communication students Sun, 03 May 2026 11:50:27 GMT 2026-05-03T11:50:27Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3672 Perceptions of Web Philippines, Inc. Managers and Employees Toward Telecommunicating as a Potential Work Arrangement Sebastian, Ma. Patricia T. The influx of modern communication technology is rapidly affecting and shaping human lives. The springing forth of computers with amazing capabilities, the Internet, fiber optic cables, and other information technologies, have changed the way humans communicate, relate with others, and even the way they do business. The Information Superhighway has provided individuals and organizations alike a new platform for communication, commerce, and advertising. Humans are now witnessing the tremendous impact of all these innovations in communication technology to organizations. Organizations have realized the potency of the Internet as a medium and thus have taken advantage of e-commerce and electronic communication. Another offshoot of the Internet and these other advancements in technology is the emergence of a work option called "TELECOMMUTING". Telecommuting is a work arrangement where the worker is no longer required to physically be in the office to perform his/her tasks. Instead, he/she can accomplish these tasks at home, or anywhere for that matter, as long as he/she is equipped with the necessary tools such as a computer, a telephone line, a modem, Internet access, fax machine, and the like. It is an arrangement bringing the work to the worker, instead of the worker to the work, through advanced communication technology. This telecommuting phenomenon originated in the West, and is therefore more prominent in Western countries such as the United States. Filipino organizations in general, however, do not recognize and practice telecommuting yet. Only very few Filipino organizations actually implement a telecommuting policy. This paper intends to study the perceptions of managers and employees of a Filipino organization, -Web Philippines, Inc. towards telecommuting as a possible work option. First and foremost, this study aims to find out if the managers and employees of Web Phils. are aware of and understand telecommuting. Second, this study aspires to gauge their level of acceptance to telecommuting as a work arrangement in their company. Third, this study seeks to measure the readiness and capability of Web Phils. to carry out telecommuting. And lastly, this study aims to determine the applicability of the Western concept of telecommuting in Web Philippines as perceived by their managers and employees. To answer the abovementioned objectives, the researcher conducted a census in Web Philippines. The researcher distributed survey questionnaires to all 6 managers and 18 employees of the said organization. Interview schedules with the President and the Human Resource Manager were also conducted to gather pertinent information. With the gathered data, it becomes apparent that the studied organization is indeed highly aware of the telecommuting and that managers and employees alike are very receptive to the idea of working from home if given the opportunity. It also was discovered that in terms of nature of work, employee behavior, and availability of communication tools and adeptness in using them, Web Philippines is capable of carrying out a telecommuting arrangement. And lastly, it has been found that a Western practice as telecommuting has a place in the studied organization and in fact, has very high chances of implementation. Sat, 01 Jan 2000 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3672 2000-01-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3668 Analyzing Communicatively the Socialization Process of New Employees in Rever and David’s Incorporated Kobayashi, Kumi Angelina O. Organizations are made up of people working together to achieve a common goal. Without the individuals, organizations would cease to function. The operations, development, and success of a company lie on its over-all makeup of human resources and or manpower. This success relied on the competence, knowledge, and skills of the organizational members. However, effectiveness in the job performance can be attained if one already knows the “ropes” around an organization. Members of the organizations usually learn about the firm they work in upon their entry. They adapt to the life and the system of their new organization by undergoing a process of socialization. The employees’ learning takes place during this stage when they are also indoctrinated and trained to become productive workers. Socialization process may be the nest explanation as to why employees behave the way they do in today’s organizations. Socialization process has been recognized to contribute to individual, group, and organizational effectiveness. The effectiveness of the socialization process could be largely attributed to communication. Socialization process is influenced by the content of the message which the management disseminates to the new employees, the channels used to send these information, the direction or the flow of information dissemination, and the feedback provided by both parties. Moreover, communication plays a major role in making the socialization process of the new employees successful, through the integration of the various communication elements like message, channels, direction, and feedback. How these elements are utilized in the socialization of the employees could help determine the success of the socialization process. Some authors say that there is a close link between effective communication and effective socialization process. A successful communication encounter would also lead to a successful encounter. In this context, socialization is a communicative act. How this is done however, is not yet clear. Hence, this study aims to view the socialization process communicatively. For this purpose, this research aims to answer this problem: From a communication’s viewpoint, how are the new employees socialized in a Filipino organization named Rever and David’s Inc.? With this, the study therefore has the following sub-problems: (1) What is the socialization process of new employees in Rever and David’s Inc.?: What information are most commonly communicated to the new employees?; (3) What message channels are employed?; (4) What is the communication low in the transmission of messages during the socialization process?; and (5) What are the perceived effects of the socialization process on the new employees? Socialization process is usually viewed from an anthropological or sociological viewpoint. With this study, socialization would be analyzed from a different light, that of communication. The method used was a descriptive-evaluative research. A questionnaire was administered to the respondents dealing with the company’s socialization programs, the methods used, and the perceived effects. It helped determine which are the most common communication channels and direction, message type, and feedback existing during the socialization process. Interviews were conducted to validate the data gathered through the questionnaire. It was found that among the employees of Rever and David’s Inc., orientation and training programs are the priority and the most popular socialization activities. These programs provide employees with the most substantive information about company policies, regulations and guidelines, and allow the employees to use their skills to the fullest. Employees are trained to meet the standard set by the company in serving its clients. The socialization process of the new employees is basically geared toward informing them about company information and task or job description. Socialization activities are conveyed through the use of information channels such as the telephone, fax messages, memos, and announcements from the management or notices posted in the bulletin board, both upward and downward channels. Giving of feedback is also encouraged for a better working relationship. New employees in Rever and David’s Inc. believe that training and orientation are the most effective socialization activities, while the least effective are lectures and mentoring. The communication in the company helps in the success of the socialization encounters of the employees. The diversity and versatility in the use of different communication channels, the flow of information, the appropriateness of the content of the messages, and even the presence and acceptance of grapevine information help achieve a positive climate within the organization. Mon, 01 Jan 2001 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3668 2001-01-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3604 Benchmarking Practices in the Philippine Context: A Descriptive/ Comparative Study in the Baliuag University and the Bulacan State University Nacu, Ryan F. Management is a process that systematizes the efforts made by the different departments of the organization in order to achieve its goals. It is done through the execution of its five basic functions that are planning, organizing, staffing, directing and controlling. Planning is the most important of the five functions for it initializes the development plans of the organization. Management especially planning is carried out well if the objectives of the organization are clearly communicated to the members of the organization. Communication thus plays a vital part in the accomplishment of the development plans of the organization. It must be made clear what type of planning is to be used for the objective of the organization. One of the many planning tools that can be used in terms of development is benchmarking. Benchmarking is the process of studying the organization and comparing it with other leading organization of the industry in order to assess their own status and identify their needs to equal the performance of the best in the field. Through benchmarking the organization may also identify its "best practices" to improve them. It is also through benchmarking that the organization may be able to acquire and exchange information that may be the basis of improvement. A handful of benchmarking books featured successful companies from the western part of the globe. Though unrecognized, Philippine organizations conduct their own benchmarking procedures. Their benchmarking activities need to be looked into to see their unique features. To do this, the researcher formulated the problem, "What are the patterns of benchmarking in the Bulacan State University and the Baliuag University?" The study aimed to expose some of the patterns of benchmarking practiced in the Philippines through studying the benchmarking techniques, information acquisition and development plan considerations of the two universities. To acquire the necessary information, the researcher had to obtain information from the upper level of the organizational hierarchy of the two universities. This is for the reason that the management staff is the one responsible for initializing the development plans in organizations. The study focused on the communication patterns, management styles and benchmarking procedures. It was limited only to the members and to the campuses of each organization. The study covered the conditions of both universities from their start to the present. The study used the descriptive/comparative approach to gather and present the data, characteristics, components and aspects of benchmarking. It also used the evaluation approach in assessing the impacts and outcomes of the studied benchmarking processes on the two universities. Descriptive/comparative study method was also used for the better assessment and comprehension of the concept of benchmarking. An interview schedule and a checklist in were used in gathering information about the benchmarking procedures of the two universities. The data obtained from the universities were analyzed in terms of the design and implementation of the benchmarking processes. The researcher had found out that the two universities were conducting modified internal, functional and generic benchmarking processes. The researcher also discovered that the universities were able to acquire information about the leading organizations through survey and print information. In doing so, the stakeholders of the universities such as their students, professors and staff were involved. From the data gathered, the researcher concluded that the development plans made and conducted by the Bulacan State University and the Baliuag University are the manifestations of the benchmarking practices of the two institutions. The development plans of uplifting and improving the services, facilities and work of the subordinates were the specific indicators of these patterns. The internal, functional and generic benchmarking patterns were traced from the development plans of the schools and were based on the requirements for them to rise to a higher status. Fri, 01 Mar 2002 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3604 2002-03-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3601 Various Public Perceptions on the Effectiveness of the Department of Tourism (DOT) Campaigns in Uplifting and Promoting Philippine Image Panganiban, Alejandro B. Jr. Communication has always been an integral part of civilization because of the various functions it performs. People are informed of the facts of life and living through communication. It is evident that communication will remain a pivotal process for humankind. Due to its impact, various fields have emerged to explain and further understand the complexity of this process. A major field that transpired from the concept of communication is Public Relations or PR. It is concerned with what information should be transmitted to whom, when, where and how. In this endeavor, it utilizes various tools and strategies. Inherent in the process of public relations is the task of image-building, that is creating a reputation, maintaining it, and protecting it. Consequently, it is not only concerned with information but persuasion as well. This has been the major concern of all individuals and organizations at present. An organization that is tremendously burdened with the task of image-building is the tourism organization. It facilitates the development and growth of a country's tourism industry. In order to achieve these, it should ensure that the country has a favorable image and should strenuously work to maintain, protect and promote this. In the Philippines, the Department of Tourism (DOT) is the institution primarily responsible of guaranteeing the country's positive image. Recently, the DOT has been criticized for ineffectiveness because of the low tourism growth rate of the country. Many have compared the Philippines with neighboring countries such as Thailand and Singapore, and stated that the country has a great tourism potential. But, to the dismay of many, the Philippines failed to achieve Thailand's eight (8) million tourist arrivals in the year 2000. In fact, the country could not even maintain the two (2) million mark it achieved in 1996. Furthermore, the tourism growth rate of the country has been declining for the past three (3) years. Many have associated these events with the inefficacy of the DOT. Thus ii is the goal of this study to analyze this issue concerning doubt and controversy on the effectiveness of the Department of Tourism. One way of doing this is by scrutinizing the campaigns formulated and implemented by the DOT in promoting the Philippines. In this light, the study aims to discover "What are the various public perceptions on the effectiveness of DOT campaigns in uplifting and promoting Philippine image?" The sub-problems are: (1) What is the nature of DOT? (2) Whal campaign strategies were employed by the DOT in different periods? What were the reasons behind their choice of strategy for each period? How did the sociopolitical context of the Philippines affect their choice of strategy? (3) What are the different perceptions regarding the effectiveness of the DOT campaigns in uplifting and promoting Philippine image? and (4) Among the campaign strategies implemented by the DOT, which were perceived to be effective by the different publics? The paper is focused primarily on communication, specifically on public relations and how ii is applied in the tourism context. The Department of Tourism was the organization in focus and its campaigns were analyzed. Public opinion about the campaigns and organization was gathered to discover their effectiveness. The data gathering was from October 2001 till January 2002. The research utilized both qualitative and quantitative methods of data gathering. It used descriptive research design in discovering aspects of the issue concerned and evaluation followed to discern the implications. Library research was used to learn about the history of the department and some data about the campaigns they have implemented. Content analysis was used to compare the three most recent campaigns. Surveys were used to acquire public perception on the Philippines, the department and the campaigns. A scheduled interview with a DOT official was requested to reinforce the data obtained from the other research methods. A checklist for the content analysis of the campaigns was formulated to obtain data regarding certain aspects of a particular campaign and to compare it with another. Two DOT officials were tapped to answer the checklist together with the researcher. A scheduled interview with a director at the DOT took place and this provided the facts about the department and how it performs its duties, Two survey questionnaires were created to discern public perception from one hundred (100) DOT employees and sixty-five (65) local and sixty-five (65) foreign tourists chosen through convenience sampling. Statistical and componential analyses were used to evaluate the data. Based on the data obtained and analyzed, it appeared that the Department of Tourism is the government's arm in facilitating the tourism industry. It is aided by its four attached agencies in its task of policy formulation, strategic and marketing planning, legislative liaison, inter-agency and intra-governmental coordination, regulatory control of the industry sectors, and delivery of support services for domestic and international tourism promotion. It is mandated to encourage, promote and develop tourism as a major socio-economic activity with the support of both private and public sectors. It is guided by the 20-year Tourism Master Plan of positioning the Philippines as a prime tourist destination and spreading the benefits of tourism to the wider segment of the population. From 1985 to the present there have been five (5) administrations, from Ex-President Ferdinand Marcos to President Gloria Macapagal-Arroyo. Within those eighteen (1 B) years, the Department of Tourism had ten (10) secretaries from Mr. Jose Aspiras to Mr. Richard Gordon. And within this span of time, there have been ten (10) major campaigns and programs. The DOT does not have any standards or criteria in formulating the campaigns but they do consult certain experts and market statistics for advice. Among the campaigns, excluding the current campaigns, Ms. Mina Gabor's "Best of the Islands" Campaign and "Bring Home A Friend" Program were perceived to be the most effective. On the other hand, Ms. Gemma Cruz-Araneta's "Rediscovery Philippines" Campaign and "Balikbayani" Program were perceived to be least effective. The current campaigns of Mr. Gordon are the "WOW! Philippines" campaign and the "Volunteer 12" program, promised to revitalize the ailing tourism industry. Most of the respondents believe that the Philippines has a negative image and the campaigns have failed to reach their supposed target audience, thus, they have been regarded as ineffective. Furthermore, because of the campaigns inability to reach several expectations, the implementing organization, which is the , is perceived ineffective. Fri, 01 Mar 2002 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3601 2002-03-01T00:00:00Z