Abstract:
San Miguel Corporation is always known to be one of leading corporations of the Philippines. It has been known for its alcoholic beverages, the San Miguel Pale Pilsen
and the San Mig Light, among others that are always on the tables of a Filipino drinking
session. But aside from the beverage industry, San Miguel is also known in the food
and packaging industry. Some of its products are the Magnolia dairy products, the B-
Meg Feeds, and bottling products. These are the core businesses of San Miguel. San
Miguel Corporation has been under the Sorianos since the early 1900s, but when
Cojuangco bought the ZobePs shares in San Miguel in 1984, he became the CEO of
San Miguel. It lasted until 1986, after the EDSA Revolution. Soriano III became the CEO
of San Miguel after that until June 1998. During his time San Miguel has started to
conduct overseas operations in China and Vietnam. After the 1997 Asian Financial
Crisis San Miguel suffered from their overseas operations. Cojuangco took measures in
resolving San Miguel's losses when he became the CEO for the second time in July
1998. He then, until this period, is still the CEO of San Miguel. The years 1998 to 2002
are the first years of Cojuangco's term as the CEO of San Miguel. Also within these
years are some of the major events in history, both in the country and globally, which
affected San Miguel. Cojuangco had done some changes in the corporation to cope up
with the changes happening outside the corporation. If these changes are good for
corporation, it will be shown in this study. This study was about San Miguel Corporation
from 1998 to 2002, under the leadership of Eduardo Cojuangco.
