Abstract:
Tattooing is already practiced in the Philippines during the pre-colonial period. It used to
be a symbol of bravery and beauty but it was stigmatized by the influence of the West. In
recent years, tattoos gain increasing popularity among young adults. Given this
observation, the study would like to explore whether conservative attitudes toward tattoos
still exist in today's culture or if it has now been destigmatized. The aim of the study is to
gain an in-depth understanding of the following: (1) perception of female undergraduate
students on tattooing practices among women, (2) their experience and/or observations
regarding societal attitudes towards tattooed women, and (3) factors affecting their
decision to engage in tattooing practices. The interviews were transcribed and analyzed
through thematic analysis. The results found that young female adults from UP Manila,
along with their peers, have a positive attitude towards tattooed women. Tattoos are
commonly held as one way of expressing individuality and creativity. It can have certain
meanings attached to it such as memorable life events or remembrance of a deceased
loved one. Conservative views on tattoos, however, are still present among parents and
older relatives. This perceptual difference between peers and family illustrates cultural
and generational differences. Aside from the difficulty in seeking approval from parents,
their future careers and being ineligible to donate blood are found to be a concern.
Nonetheless, the female participants in the study found that the positive representations in
media, the aesthetic value of tattoos, and their desire to achieve bodily autonomy
motivate them to get a tattoo. For further research on the topic, the study can include
participants from a more diverse cultural background to compare social perceptions of
tattoos. Additionally, a longitudinal study may be used to investigate how these
perceptions change over time.
