Abstract:
This study delves into the intricate craft of Barong Tagalog making in Lumban, Laguna, a
town renowned for its mastery in embroidery and garment production. Despite the industry's rich
heritage and cultural significance, it shows that it faces contemporary challenges in the transfer
of skills and knowledge to younger generations. The primary aim of this research is to identify
the factors that contributed to its local industry’s development, the techniques and skills involved
in the craft, and describe how the local Barong Tagalog artisans of Lumban view their role in the
preservation and promotion of the garment. Utilizing a qualitative approach, the study gathered
insights from local artisans, shop owners, and industry participants through interviews and
observations. The gathered data underwent the process of thematic analysis. Findings indicate
that while the tradition remains a reliable source of income for many, the younger generation's
waning interest, driven by modern technological distractions and evolving living standards,
poses a significant threat to its continuity. Nevertheless, there is optimism among artisans aged
60 and below, who recognize their dual role in sustaining the industry economically and
culturally. Recommendations include comprehensive documentation by the municipal
government and the creation of educational literature to facilitate skill transfer without the
necessity of formal apprenticeships. Additionally, a comparative analysis with other towns
having similar industries is suggested for future research to explore broader implications and
innovative practices. The study underscores the resilience of the Barong Tagalog industry,
emphasizing that as long as there is demand, the craft will endure, albeit with evolving materials
and designs. This research contributes to the understanding of cultural preservation amid
economic modernization, offering valuable insights for policymakers and stakeholders invested
in sustaining traditional crafts.
