A Study on Employee and Employer Perception of Social Media Monitoring in Company XYZ

Abstract

The concept of social media monitoring or social listening has been vastly used inside the organization. Some Philippine organizations have implemented methods to manage or monitor internet use in the workplace. However, studies on employer and employee perception on the said practice have been given little attention. This study sets out to determine employer and employee perceptions towards social media monitoring in Company XYZ and its relationship to organizational trust. The study used a mixed method approach wherein qualitative research was used to gather information about an employer’s perception of social media monitoring by an interview; while quantitative research was used to gather social media use, attitudes/induced emotions, online privacy concern, and organizational trust in the workplace through a survey. The relationship between online privacy concern and organizational trust was identified, having a moderate correlation. From the interview, it was discovered that the implementation of social media monitoring in Company XYZ can be seen as an approach mainly to gather information and influence behavior both to protect the company and its employees. However, it was assessed that there is an unclear communication of the said policy showed by low levels of awareness and general negative perception of social media monitoring in the workplace.