ODD ONE OUT A Case Study on the "jollyjeeps" in Makati; A glimpse in the politics and economics behind the phenomenon

Abstract

We are now witnessing the dawn of a new age. Everything around us is signaling the beginning of a new era: an era ushered in by modernization and technology, and comfortably cushioned by globalization. In a world that is experiencing widespread industrialization, it is expected that most of the world's countries and cities will follow. In the advent of modem technology, of emerging metropolises, business and financial empires, everything in the area tend to follow. In the Philippines, perhaps the city that represents this new era the most is Makati City. Currently the country's financial and business center, the city is composed of numerous industries and companies that represent what globalization is all about. Consequently, everything in the area gravitates towards its center, which is the Makati Central Business District. Given these, all surrounding people and establishments have to reconstruct themselves to fit in the emerging environment - all but one specific element and phenomenon of society. The jollyjeeps were once jeepneys-tumed-carinderias, and once roamed and ruled the streets of Makati with its wide variety of food choices. However, since 2002, they have been converted into permanent aluminum stalls, restricted to a single and limited environment. This study ultimately aims to understand, explain, and expose the odd one out in Makati City's modem and industrialized environment. 一 the jollyjeep phenomenon.