http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/1 2026-05-04T14:25:51Z 2026-05-04T14:25:51Z Maravilla, Mary Glynn B. http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3674 2026-05-04T06:51:06Z 2000-03-01T00:00:00Z

A Descriptive Study on the Effectiveness of Public Relations Programs of Selected Institutions for Higher Learning in Laguna Maravilla, Mary Glynn B. Public Relations in Higher Education as quoted in Bernays (285) is "a tool of persuasion and suggestion to accomplish certain specific objectives such as fund raising. securing better students and teachers etc.'' It is different from PR in general because it has a limited realm. It is only relevant to people who are directly concerned or affected by it. The person in charge of PR in educational institutions for higher learning has the following publics: the alumni, the faculty, the student body, tl1e local community and the local government unit. He also has to face the problem of decreasing enrollments in colleges and universities at present. The paper is a study on the effectiveness of the Public Relations campaign of three schools in Laguna. It aims to find out if institutions for higher learning in Laguna have a public relations program. If there is a public relations program the research aims to find out examples of these PR activities. It also aims to find out if there is a PR person in charge of the public relations program. Furthermore, it aims to discover if the school allots a budget for its public relations campaigns. It also aims find out if the school provides financial assistance, scholarship grants and other support programs to their students. And lastly, the research aims to find out if students consider the school's public relations program or activities in choosing a school. The study done was descriptive in nature. It was conducted in three schools in Laguna. Systems Technology Institute in Sta. Roso, Laguna. It is an educational center offering vocational courses in Information Technology. The second is St. Michaels' College in Binan, Laguna, a private college, and the last is the University of Perpetual Help System Laguna. The researcher used two methods for data collection. The interview and the survey questionnaire. The Public Relations persons of the three said schools were interviewed. And a survey questionnaire was also distributed to fifty students of the three institutions. The respondents were chosen through non-probability sampling. Based on the responses the researcher was able to accomplish the six objectives. The first is to find out if the selected schools have a public relations program. According to the responses, all three schools have a public relations program. The third objective is to find out if there is a PR person in charge of the school's PR campaign. The respondents replied that they do have a person in charge of the school's PR program. The fourth objective is to find out if the schools have allotted budgets for public relations. Based on the responses, all three schools have budgets for their Public relations activities. But STI does not have a fixed budget for their PR campaigns while St. Michael's and UPHSL have fixed budgets-for their PR campaigns. The fifth objective is to find out if the students are provided with financial assistance and other support programs. The respondents replied that their school provides financial assistance to its students. The last objective is to find out if students consider the school's public relations activities in choosing a school. Based on the responses, the students consider the school's public image and public relations activities in choosing a school. At the top of the list is the school's good reputation and the last consideration is the school's popularity. Community relations, location, scholarships, price and ad11ertisements and promotion are second, third, fourth, fifth and sixth on the list respectively. Based on the study, the three selected schools all have effective public relations programs based on the ideal. The researcher also identified other factors which affect the school's enrollment. Some of these are the financial problems encountered by the students and their families, the students’ decision to work after graduation and the competition from o1her schools in the area. At the end of the study, the researcher gave several suggestions to future researchers. They may decide to conduct a comparative-study on the public relations programs of a number of schools or a11other type of organization. They may also focus on the benefits the public relations programs brings to the organization. For the schools, the research could serve as an evaluation tool to gauge whether the public relations program 1hey hove at present is effective or not. For the students, this research could encourage them to maximize the PR program of their respective schools.

2000-03-01T00:00:00Z Salas, Samantha http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3673 2026-05-04T06:07:47Z 2000-03-20T00:00:00Z

Motivational Factors that Influence High School Students of Cabuyao to Enter the Work Force Salas, Samantha The Ladies Circle of the Rotary of Cabuyao set up a project to provide incentives to high school graduates to enroll in college. This has been on-going for several years now. The project is geared towards encouraging public high school graduates to enter college. Considering the industrialization of Laguna as part of CALABARZON, and proliferation of numerous factories in Cabuyao, most families can afford college education for their children. However, this civic organization found out that still, most high school graduates do not go to college anymore but work immediately as apprentices, messengers, laborers and other unskilled assignments. Through Career Orientation Seminars, the Club tried to encourage high school graduates to go to college and finish a course that will lift their standard of living. Rotarians admit that, so far, their Project has not shown any sign of success. More and more high school graduates still enter the labor force. To respond to the Rotarians' problem, the researcher looked at the possible factors why most young people of Cabuyao do not go to college. For Cabuyao's students, college education is not as expensive as before, particularly now that the colleges are already near, hence no need to spend for board and lodging. The parents, for their part, have steady source of income, not only as workers in the factories, but by being self employed tricycle drivers and sari-sari store operators. Setting aside financial reasons, the researcher focused on what motivation provides disincentive to the pursuit of college education. The researcher hoped to find clarification on the role of self-esteem and need for recognition in influencing the high school graduate to forego college. Once these disincentives were identified, the researcher formulated specific recommendations to counteract them. The Conceptual and Operational Framework is based on Maslow's Hierarchy of Needs that categorized human motivations into five (5) levels. The most basic are the Physiological Needs that include food, shelter and clothing. Next comes Safety Needs which include physical safety and security. The third level is Social Needs that involve belongingness and love and interactions of individuals with each other. Esteem is the next level, where one's actuations are geared to earning recognition. Finally, at the highest level is Self-Actualization, where an individual aspires to develop his fullest potential. As each level is attained, the individual is motivated to aspire to the next level. Alderfer's ERG Theory was also referred to, which reclassified needs into three: Existence Needs that include food, clothing and shelter; Relatedness Needs which represent desire for relationships with family, friends and co-workers; and Growth Needs that relate to creativity and productivity, A Descriptive-Exploratory Approach was used in the Research Design to isolate determining factors for the study. Interviews were conducted in several factories where high school graduates were employed. The data showed that majority of these young workers did not come from impoverished families. Their parents are either dressmakers, jeepney and school bus drivers, or even teachers. Thus, financial reasons for not going to college are not considered. Respondents of the research were 4th year students of Cabuyao National High School who were given questionnaires on Self-Esteem. An Interview with the Guidance Counselor of CNHS (Cabuyao National High School) was also conducted to get the point of view of the teaching staff A Focus Group Discussion was held with randomly picked 4th year students. Although the typical senior high school student is already urbanized and with high self-esteem, it was found by the researcher that he is discouraged by the fact that he could not enter prestigious schools. And so, he opts to immediately apply for a job, reasoning that even if he graduates from some obscure college, when job hunting comes, applicants from the prestigious schools will ease him out. He concludes that having a high school diploma and landing a job, then helping his younger brother or sister finish high school, are accomplishments enough worthy of recognition. He will be staying in his own community, with his family, near his friends and co-workers. This is much better than go to some obscure college where he will just be a faceless stranger. Furthermore, while parents dream of their child becoming a lawyer, doctor or engineer, what interests the high school graduate may be drastically different, such as becoming a painter or a dance choreographer. The appeal of college education is not strong enough. Self-esteem worked negatively in so far as Cabuyao's high school graduates are concerned. From the response to the questionnaire and the interview, they appeared self-confident and well informed, but they will not insist on choosing their own careers if their parents desire another. They would rather lower their satisfaction needs from self-actualization and esteem to mere belongingness and love which can be derived if he remains in his community, working at a nearby factory, close to his family and friends. Based on the findings of the study, the researcher has certain specific recommendations in mind. There must be an overhaul of the curriculum in the primary, intem1ediate and high school level. Professional educators must monitor the student's performance on all levels and once in high school, there need be only four or five major subjects to be taken found consistent with the particular student's record. This will allow the students much needed free time to balance his concentrated schooling with other subjects and activities of interest to him, similar to what in college are classified electives. Limiting high school subjects will also permit the maximum use of school facilities, as there may be three (3) sessions of morning, afternoon and evening classes. Civic organizations like the Rotary need not insist in requiring a choice between college and working. In their Career Orientation Seminars, the pride of being a working student may be emphasized, as there are hundreds of famous Filipinos who took this route to success. It will be better also to include the parents in the seminars, for as noted in the research, parents sometimes provide disincentive for their children to go to college. Since it will require passage of law to overhaul our educational system and provide the needed funds, which will take some time, what the Rotary and other such organizations may do is to support a career identification monitoring system to be implemented from 1st year high school, so that by 4th year high school, students will have a definite direction in mind insofar as higher education is concerned. U.P., being the standard by which the level of education of other schools is judged, its high standards must filter down to the provincial level by establishing at least one ( l) U.P. college in each of the provinces. The necessary funding to implement the recommendations may be derived from assessments on the top 500 Philippine corporations to establish an Education and Career Development Fund. These participating companies must sign an undertaking to take in as preferred employees the students upon their college graduation. Since parents will be deprived of the income a working child would have earned had there been no college schooling, Vouchers may be issued to them by the participating company, which can be used exclusively for their hospitalization and food requirements, chargeable to whatever salaries the child will earn upon graduation and employment. Finally, it is recommended that further studies be made on how motivations could be ingrained in the youth, elevating their self-esteem and creating in them the impetus to finish college, setting their sight to the highest level of needs, called Self-actualization Needs in Maslow's Hierarchy of Needs, or Creativity and Productivity Needs in Alderfer's Theory.

2000-03-20T00:00:00Z Sebastian, Ma. Patricia T. http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3672 2026-04-30T19:02:56Z 2000-01-01T00:00:00Z

Perceptions of Web Philippines, Inc. Managers and Employees Toward Telecommunicating as a Potential Work Arrangement Sebastian, Ma. Patricia T. The influx of modern communication technology is rapidly affecting and shaping human lives. The springing forth of computers with amazing capabilities, the Internet, fiber optic cables, and other information technologies, have changed the way humans communicate, relate with others, and even the way they do business. The Information Superhighway has provided individuals and organizations alike a new platform for communication, commerce, and advertising. Humans are now witnessing the tremendous impact of all these innovations in communication technology to organizations. Organizations have realized the potency of the Internet as a medium and thus have taken advantage of e-commerce and electronic communication. Another offshoot of the Internet and these other advancements in technology is the emergence of a work option called "TELECOMMUTING". Telecommuting is a work arrangement where the worker is no longer required to physically be in the office to perform his/her tasks. Instead, he/she can accomplish these tasks at home, or anywhere for that matter, as long as he/she is equipped with the necessary tools such as a computer, a telephone line, a modem, Internet access, fax machine, and the like. It is an arrangement bringing the work to the worker, instead of the worker to the work, through advanced communication technology. This telecommuting phenomenon originated in the West, and is therefore more prominent in Western countries such as the United States. Filipino organizations in general, however, do not recognize and practice telecommuting yet. Only very few Filipino organizations actually implement a telecommuting policy. This paper intends to study the perceptions of managers and employees of a Filipino organization, -Web Philippines, Inc. towards telecommuting as a possible work option. First and foremost, this study aims to find out if the managers and employees of Web Phils. are aware of and understand telecommuting. Second, this study aspires to gauge their level of acceptance to telecommuting as a work arrangement in their company. Third, this study seeks to measure the readiness and capability of Web Phils. to carry out telecommuting. And lastly, this study aims to determine the applicability of the Western concept of telecommuting in Web Philippines as perceived by their managers and employees. To answer the abovementioned objectives, the researcher conducted a census in Web Philippines. The researcher distributed survey questionnaires to all 6 managers and 18 employees of the said organization. Interview schedules with the President and the Human Resource Manager were also conducted to gather pertinent information. With the gathered data, it becomes apparent that the studied organization is indeed highly aware of the telecommuting and that managers and employees alike are very receptive to the idea of working from home if given the opportunity. It also was discovered that in terms of nature of work, employee behavior, and availability of communication tools and adeptness in using them, Web Philippines is capable of carrying out a telecommuting arrangement. And lastly, it has been found that a Western practice as telecommuting has a place in the studied organization and in fact, has very high chances of implementation.

2000-01-01T00:00:00Z Del Rosario, Michael L. http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3670 2026-04-30T19:02:44Z 2001-03-01T00:00:00Z

An Exploration of the Perceived Effects of Intercultural Issues within a Filipino Theater Production: The Miss Saigon Manila Del Rosario, Michael L. This paper is divided into five chapters that will contain the results of the study done. The first part is an overview of the structure of the paper. It consists of the, the review of related literature and framework and the methods used to achieve the results and the data necessary to complete the study. This study aims to identify issues and problems that an arts organization, the Saigon Company Philippines, encounters given that it is a multicultural in nature. Specifically, this study identifies various cultural issues and how the employees of this company react to these issues. It also states some habits, patterns of thought and behavior of Filipinos and foreigners and how it they affect the management and their performance in their work duties. Chapter three gives a historical account of the production from London, up to Manila, where the recent season of Miss Saigon opened. This also included the organizational set-up and the employment composition of the company. Chapter three is entitled "Perceptions and Issues Regarding Different Cultural Issues." This chapter discusses the various cultural issues and how the subjects and respondents of the study react and deal with the given situations. Chapter four will discuss other issues not categorized under the issues in the preceding chapter as seen and observed by Filipinos. Chapter five on the other hand, is the foreigners' viewpoint As a whole, this study came into a conclusion that although best efforts were given to maintain harmony and good working relationship within a company with the given nature, cultural conflict still occurs. Whether or not such issues are addressed, the employees are fully aware of the marked differences in their cultures and upbringing. The management does not address such problems as cultural problems, but extends its best effort to address any problems encountered by the management Th last chapter consists of recommendations for further studies on similar production to that on Miss Saigon, the experiences of foreign e:x-patriates working in the Philippines and a comparative study on Broadway and the local theater scene

2001-03-01T00:00:00Z