http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/265 Bachelor thesis of BA Organizational Communication students Thu, 30 Apr 2026 01:56:50 GMT 2026-04-30T01:56:50Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3668 Analyzing Communicatively the Socialization Process of New Employees in Rever and David’s Incorporated Kobayashi, Kumi Angelina O. Organizations are made up of people working together to achieve a common goal. Without the individuals, organizations would cease to function. The operations, development, and success of a company lie on its over-all makeup of human resources and or manpower. This success relied on the competence, knowledge, and skills of the organizational members. However, effectiveness in the job performance can be attained if one already knows the “ropes” around an organization. Members of the organizations usually learn about the firm they work in upon their entry. They adapt to the life and the system of their new organization by undergoing a process of socialization. The employees’ learning takes place during this stage when they are also indoctrinated and trained to become productive workers. Socialization process may be the nest explanation as to why employees behave the way they do in today’s organizations. Socialization process has been recognized to contribute to individual, group, and organizational effectiveness. The effectiveness of the socialization process could be largely attributed to communication. Socialization process is influenced by the content of the message which the management disseminates to the new employees, the channels used to send these information, the direction or the flow of information dissemination, and the feedback provided by both parties. Moreover, communication plays a major role in making the socialization process of the new employees successful, through the integration of the various communication elements like message, channels, direction, and feedback. How these elements are utilized in the socialization of the employees could help determine the success of the socialization process. Some authors say that there is a close link between effective communication and effective socialization process. A successful communication encounter would also lead to a successful encounter. In this context, socialization is a communicative act. How this is done however, is not yet clear. Hence, this study aims to view the socialization process communicatively. For this purpose, this research aims to answer this problem: From a communication’s viewpoint, how are the new employees socialized in a Filipino organization named Rever and David’s Inc.? With this, the study therefore has the following sub-problems: (1) What is the socialization process of new employees in Rever and David’s Inc.?: What information are most commonly communicated to the new employees?; (3) What message channels are employed?; (4) What is the communication low in the transmission of messages during the socialization process?; and (5) What are the perceived effects of the socialization process on the new employees? Socialization process is usually viewed from an anthropological or sociological viewpoint. With this study, socialization would be analyzed from a different light, that of communication. The method used was a descriptive-evaluative research. A questionnaire was administered to the respondents dealing with the company’s socialization programs, the methods used, and the perceived effects. It helped determine which are the most common communication channels and direction, message type, and feedback existing during the socialization process. Interviews were conducted to validate the data gathered through the questionnaire. It was found that among the employees of Rever and David’s Inc., orientation and training programs are the priority and the most popular socialization activities. These programs provide employees with the most substantive information about company policies, regulations and guidelines, and allow the employees to use their skills to the fullest. Employees are trained to meet the standard set by the company in serving its clients. The socialization process of the new employees is basically geared toward informing them about company information and task or job description. Socialization activities are conveyed through the use of information channels such as the telephone, fax messages, memos, and announcements from the management or notices posted in the bulletin board, both upward and downward channels. Giving of feedback is also encouraged for a better working relationship. New employees in Rever and David’s Inc. believe that training and orientation are the most effective socialization activities, while the least effective are lectures and mentoring. The communication in the company helps in the success of the socialization encounters of the employees. The diversity and versatility in the use of different communication channels, the flow of information, the appropriateness of the content of the messages, and even the presence and acceptance of grapevine information help achieve a positive climate within the organization. Mon, 01 Jan 2001 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3668 2001-01-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3604 Benchmarking Practices in the Philippine Context: A Descriptive/ Comparative Study in the Baliuag University and the Bulacan State University Nacu, Ryan F. Management is a process that systematizes the efforts made by the different departments of the organization in order to achieve its goals. It is done through the execution of its five basic functions that are planning, organizing, staffing, directing and controlling. Planning is the most important of the five functions for it initializes the development plans of the organization. Management especially planning is carried out well if the objectives of the organization are clearly communicated to the members of the organization. Communication thus plays a vital part in the accomplishment of the development plans of the organization. It must be made clear what type of planning is to be used for the objective of the organization. One of the many planning tools that can be used in terms of development is benchmarking. Benchmarking is the process of studying the organization and comparing it with other leading organization of the industry in order to assess their own status and identify their needs to equal the performance of the best in the field. Through benchmarking the organization may also identify its "best practices" to improve them. It is also through benchmarking that the organization may be able to acquire and exchange information that may be the basis of improvement. A handful of benchmarking books featured successful companies from the western part of the globe. Though unrecognized, Philippine organizations conduct their own benchmarking procedures. Their benchmarking activities need to be looked into to see their unique features. To do this, the researcher formulated the problem, "What are the patterns of benchmarking in the Bulacan State University and the Baliuag University?" The study aimed to expose some of the patterns of benchmarking practiced in the Philippines through studying the benchmarking techniques, information acquisition and development plan considerations of the two universities. To acquire the necessary information, the researcher had to obtain information from the upper level of the organizational hierarchy of the two universities. This is for the reason that the management staff is the one responsible for initializing the development plans in organizations. The study focused on the communication patterns, management styles and benchmarking procedures. It was limited only to the members and to the campuses of each organization. The study covered the conditions of both universities from their start to the present. The study used the descriptive/comparative approach to gather and present the data, characteristics, components and aspects of benchmarking. It also used the evaluation approach in assessing the impacts and outcomes of the studied benchmarking processes on the two universities. Descriptive/comparative study method was also used for the better assessment and comprehension of the concept of benchmarking. An interview schedule and a checklist in were used in gathering information about the benchmarking procedures of the two universities. The data obtained from the universities were analyzed in terms of the design and implementation of the benchmarking processes. The researcher had found out that the two universities were conducting modified internal, functional and generic benchmarking processes. The researcher also discovered that the universities were able to acquire information about the leading organizations through survey and print information. In doing so, the stakeholders of the universities such as their students, professors and staff were involved. From the data gathered, the researcher concluded that the development plans made and conducted by the Bulacan State University and the Baliuag University are the manifestations of the benchmarking practices of the two institutions. The development plans of uplifting and improving the services, facilities and work of the subordinates were the specific indicators of these patterns. The internal, functional and generic benchmarking patterns were traced from the development plans of the schools and were based on the requirements for them to rise to a higher status. Fri, 01 Mar 2002 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3604 2002-03-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3601 Various Public Perceptions on the Effectiveness of the Department of Tourism (DOT) Campaigns in Uplifting and Promoting Philippine Image Panganiban, Alejandro B. Jr. Communication has always been an integral part of civilization because of the various functions it performs. People are informed of the facts of life and living through communication. It is evident that communication will remain a pivotal process for humankind. Due to its impact, various fields have emerged to explain and further understand the complexity of this process. A major field that transpired from the concept of communication is Public Relations or PR. It is concerned with what information should be transmitted to whom, when, where and how. In this endeavor, it utilizes various tools and strategies. Inherent in the process of public relations is the task of image-building, that is creating a reputation, maintaining it, and protecting it. Consequently, it is not only concerned with information but persuasion as well. This has been the major concern of all individuals and organizations at present. An organization that is tremendously burdened with the task of image-building is the tourism organization. It facilitates the development and growth of a country's tourism industry. In order to achieve these, it should ensure that the country has a favorable image and should strenuously work to maintain, protect and promote this. In the Philippines, the Department of Tourism (DOT) is the institution primarily responsible of guaranteeing the country's positive image. Recently, the DOT has been criticized for ineffectiveness because of the low tourism growth rate of the country. Many have compared the Philippines with neighboring countries such as Thailand and Singapore, and stated that the country has a great tourism potential. But, to the dismay of many, the Philippines failed to achieve Thailand's eight (8) million tourist arrivals in the year 2000. In fact, the country could not even maintain the two (2) million mark it achieved in 1996. Furthermore, the tourism growth rate of the country has been declining for the past three (3) years. Many have associated these events with the inefficacy of the DOT. Thus ii is the goal of this study to analyze this issue concerning doubt and controversy on the effectiveness of the Department of Tourism. One way of doing this is by scrutinizing the campaigns formulated and implemented by the DOT in promoting the Philippines. In this light, the study aims to discover "What are the various public perceptions on the effectiveness of DOT campaigns in uplifting and promoting Philippine image?" The sub-problems are: (1) What is the nature of DOT? (2) Whal campaign strategies were employed by the DOT in different periods? What were the reasons behind their choice of strategy for each period? How did the sociopolitical context of the Philippines affect their choice of strategy? (3) What are the different perceptions regarding the effectiveness of the DOT campaigns in uplifting and promoting Philippine image? and (4) Among the campaign strategies implemented by the DOT, which were perceived to be effective by the different publics? The paper is focused primarily on communication, specifically on public relations and how ii is applied in the tourism context. The Department of Tourism was the organization in focus and its campaigns were analyzed. Public opinion about the campaigns and organization was gathered to discover their effectiveness. The data gathering was from October 2001 till January 2002. The research utilized both qualitative and quantitative methods of data gathering. It used descriptive research design in discovering aspects of the issue concerned and evaluation followed to discern the implications. Library research was used to learn about the history of the department and some data about the campaigns they have implemented. Content analysis was used to compare the three most recent campaigns. Surveys were used to acquire public perception on the Philippines, the department and the campaigns. A scheduled interview with a DOT official was requested to reinforce the data obtained from the other research methods. A checklist for the content analysis of the campaigns was formulated to obtain data regarding certain aspects of a particular campaign and to compare it with another. Two DOT officials were tapped to answer the checklist together with the researcher. A scheduled interview with a director at the DOT took place and this provided the facts about the department and how it performs its duties, Two survey questionnaires were created to discern public perception from one hundred (100) DOT employees and sixty-five (65) local and sixty-five (65) foreign tourists chosen through convenience sampling. Statistical and componential analyses were used to evaluate the data. Based on the data obtained and analyzed, it appeared that the Department of Tourism is the government's arm in facilitating the tourism industry. It is aided by its four attached agencies in its task of policy formulation, strategic and marketing planning, legislative liaison, inter-agency and intra-governmental coordination, regulatory control of the industry sectors, and delivery of support services for domestic and international tourism promotion. It is mandated to encourage, promote and develop tourism as a major socio-economic activity with the support of both private and public sectors. It is guided by the 20-year Tourism Master Plan of positioning the Philippines as a prime tourist destination and spreading the benefits of tourism to the wider segment of the population. From 1985 to the present there have been five (5) administrations, from Ex-President Ferdinand Marcos to President Gloria Macapagal-Arroyo. Within those eighteen (1 B) years, the Department of Tourism had ten (10) secretaries from Mr. Jose Aspiras to Mr. Richard Gordon. And within this span of time, there have been ten (10) major campaigns and programs. The DOT does not have any standards or criteria in formulating the campaigns but they do consult certain experts and market statistics for advice. Among the campaigns, excluding the current campaigns, Ms. Mina Gabor's "Best of the Islands" Campaign and "Bring Home A Friend" Program were perceived to be the most effective. On the other hand, Ms. Gemma Cruz-Araneta's "Rediscovery Philippines" Campaign and "Balikbayani" Program were perceived to be least effective. The current campaigns of Mr. Gordon are the "WOW! Philippines" campaign and the "Volunteer 12" program, promised to revitalize the ailing tourism industry. Most of the respondents believe that the Philippines has a negative image and the campaigns have failed to reach their supposed target audience, thus, they have been regarded as ineffective. Furthermore, because of the campaigns inability to reach several expectations, the implementing organization, which is the , is perceived ineffective. Fri, 01 Mar 2002 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3601 2002-03-01T00:00:00Z http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3599 Computer-Mediated Communication in Medical Consultation: A Case Study of Doctorgeorge.com Pineda, Enrique E. Jr In the early stages of human medical history, physical and psychological disorders were treated through quasi-religious rites rather than through scientifically based procedures. The application of the scientific method to problems of human health and illnesses began at the time of ancient Greek physician Hippocrates, around the 5th century BC. By the 21" century, medicine, the treatment of human illnesses and disease, has advanced so dramatically with the rapid development in information in the medical sciences. Central to the practice and successful pursuit of medicine is communication with a stress on communication with the patient. Communication is used for the purposes of diagnosis, cooperation, counseling, education, and a more recent view of it having a direct impact on the recovery of patients. The primary form in the doctor-patient communication relationship is the medical consultation wherein a patient seeks the professional advice and opinion of a doctor for recourse and instruction regarding his health or medical condition. Effective communication during the medical consultation is of utmost importance, since the doctor's competent diagnosis and the patient's eventual compliance is based upon it. There are three factors affecting effective doctor-patient communication namely: patient related (physical symptoms of the illness, psychological factors such as anxiety and denial, previous and current experience in medical care); doctor related (training in communication skills, self-confidence in ability to communicate, personality, physical factors such as tiredness, and psychological factors such as anxiety); and interview setting requirements (comfortable surroundings, and an appropriate seating arrangement). Traditionally, medical consultations have been face-to-face interactions. In this age of the development of the computer, communication technology, and the Internet, society is faced with medical consultation using computer-mediated communication, otherwise known as on-line medical consultation. Computer mediated communication is defined as any communication wherein a computer or network of computers is used as a means or medium of communication. The most often used types of on-line medical consultation is via e-mail and via chat; both text-based forms of computer mediated communication. On-line medical consultation can either be through the patient's personal doctor or through on-line doctors from e-medicine websites that offer on-line medical consultation. Only one Philippine based e-medicine website offers on-line medical consultation via chat and this is DoctorGeorge.com. The newness of the technology and the phenomena, particularly in the Philippine setting, makes one cast doubt upon the effectiveness of DoctorGeorge.com to provide medical consultation via on-line chat to Filipino patients. Thus, the author posed the main problem, "ls DoctorGeorge.com an effective medium for medical consultation as perceived by its patients?" The subproblems were: "What is the nature of DoctorGeorge.com and its services?"; "What is the profile of the Filipino patients of DoctorGeorge.com?"; "What is the profile of the Filipino doctors of DoctorGeorge.com?"; "How often do patients consult DoctorGeorge.com?"; and "What are the perceived advantages/disadvantages of computer mediated communication (DoctorGeorge.com) in medical consultation?" The study's general objective was to determine whether or not DoctorGeorge.com is an effective medium for medical consultation. Also known as the clinical interview, medical consultation has traditionally been in the form of face-to-face interpersonal communication. Being the primary form of doctor-patient communication, medical consultation is the original basis of all other steps in curing a patient. Society is now faced with a very novel situation where computer mediated communication through the Internet is fast becoming a part of their daily lives and on-line 'everything' is daily fare. This situation gives scholars an unlimited area of study for communication. This study focused on the use of computer mediated communication in medical consultation via on-line chat, more conveniently referred to as on-line medical consultation, as offered by DoctorGeorge.com. This study will try to discover a deeper understanding in this new field of on-line medical consultation, the profile of the people who participate in it, as well as their experience with it. Its key informants were exclusively Filipino patients of DoctorGeorge.com and only those patients who have consulted on-line via DoctorGeorge.com's medical chatroom. As far as the researcher knows, this is the first time that a study which focuses on the Filipinos' use of computer mediated communication in medical consultation was undertaken. In this situation where there is a dearth in information regarding this novel phenomenon in the Philippine setting, an exploratory descriptive approach was taken. Now that there is a limited number of Filipinos who use on-line medical consultation via the medical chatroom of DoctorGeorge.com, a non-probability convenience sampling procedure was used. Primarily, the data was gathered through a survey questionnaire sent via e-mail, to facilitate questions regarding the respondents' profile and their experience with DoctorGeorge.com. It was found that DoctoGeorge.com is a California established, Philippine based e-medicine website, which among other things, offers on-line medical consultation via chat and e-mail 24-hours a day. Filipino patients are mostly college educated, computer and Internet proficient, relatively well-to-do adults. Majority of them are comfortable and satisfied in consulting via DoctorGeorge.com's medical chatroom and would recommend the service to their friends and acquaintances. Majority of the doctors are young, well schooled (majority of whom are UP College of Medicine graduates), and Internet proficient individuals. The competency of the doctors in providing on-line medical advice is guaranteed through a stringent recruitment, qualification and training process. Most of the Filipino patients have consulted one to four (1-4) times, while an average of20 Filipino patients a day consult through the medical chatroom. The perceived advantages of on-line medical consultation via DoctorGeorge.com are convenience, practicality, being free, immediacy, anonymity, privacy, informativeness, detailness comprehensiveness, comfortability, reliability, being a good source of second opinion, good for emergency purposes, and more patients having more time for questions. The perceived disadvantages are that there are no actual physical check-ups, no face-to-face encounter, no real diagnosis, no medical tests, no prescription, and unknown doctor's credentials, coupled with technical difficulties, the possibility of miscommunication, doubts in reliability and accuracy, being generalized in nature, being too careful in giving advice, being time consuming, time limitations, and inappropriateness for difficult cases. Fri, 01 Mar 2002 00:00:00 GMT http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/3599 2002-03-01T00:00:00Z