Abstract:
The adaptation of social media technologies have proliferated in organizations for the past decade. It is believed that these platforms afford users communicative behaviours that traditional media has failed to provide. These communicative behaviours: Visibility, Persistence, Editability, and Association have been consistently identified in social media technologies across present scholarship. It has been theorized that these social media affordances affect key organizational process: socialization, power dynamics, and information sharing. The researcher then proved if and how these social media affordances affect organizational learning and intelligence dimensions. In order to achieve the study's objective the researcher used a quantitative research method employing a survey instrument answered by 51 randomly-selected respondents from Organization K's research arm. Data was analyzed using the linear regression test. These analyses tell us that the four social media affordances are good predictors of Organizational Learning and Intelligence dimensions. However, there is relatively low to low correlation between the presence of the social media affordances to each Organizational Learning and Intelligence Dimensions. These implications are best explained by the pool of literature on social media and its positive and paradoxical effects on knowledge management. Knowledge Management must then continuously capitalize on these affordances to effectively and efficiently facilitate information sharing process for today's business and tomorrow's success. Likewise, identify and construct measures to mitigate the paradoxical effects of social media use on information sharing.
