Abstract:
Given all the books, workshops, movies, and etc, some relationships still fail. Not
just for romantic relationships, or familial relationships, but even in the corporate setting.
More likely than not it is because of one simple thing: people forget to adjust their
communication style to their audience. People don’t love in the way others want to be
loved. Organizations deploy several kinds of motivational tactics, but just like how people
speak and love differently, employees are motivated differently. This paper aims to reapply
the concept of Love Languages in the Philippine corporate context and determine
its possible effects on employee motivation. Using theories such as Maslow’s Hierarchy
of Needs and Herzberg’s Motivation-Hygiene Theory as basis for employee motivation,
the author analyzes the Love Languages with a more Organizational Communication
perspective. This research used a quantitative method in measuring the motivation
levels of employees of Company X before and after applying the Love Languages in the
work place to determine the difference it makes in employee motivation. Results show
that although there was an increase in motivation among the employees of Company X,
the difference was not statistically significant. This study, however, is the first of its kind
and aims to inspire future studies on applying Love Languages in other types of
Philippine organizations. Moreover, a more elaborate qualitative-quantitative approach
with an experimental design is recommended.
