"Cojuangco: Great Leader of SMC?” A Descriptive Study of San Miguel Corporation under Eduardo Cojuangco Jr from 1998-2002

Abstract

San Miguel Corporation is always known to be one of leading corporations of the Philippines. It has been known for its alcoholic beverages, the San Miguel Pale Pilsen and the San Mig Light, among others that are always on the tables of a Filipino drinking session. But aside from the beverage industry, San Miguel is also known in the food and packaging industry. Some of its products are the Magnolia dairy products, the B- Meg Feeds, and bottling products. These are the core businesses of San Miguel. San Miguel Corporation has been under the Sorianos since the early 1900s, but when Cojuangco bought the ZobePs shares in San Miguel in 1984, he became the CEO of San Miguel. It lasted until 1986, after the EDSA Revolution. Soriano III became the CEO of San Miguel after that until June 1998. During his time San Miguel has started to conduct overseas operations in China and Vietnam. After the 1997 Asian Financial Crisis San Miguel suffered from their overseas operations. Cojuangco took measures in resolving San Miguel's losses when he became the CEO for the second time in July 1998. He then, until this period, is still the CEO of San Miguel. The years 1998 to 2002 are the first years of Cojuangco's term as the CEO of San Miguel. Also within these years are some of the major events in history, both in the country and globally, which affected San Miguel. Cojuangco had done some changes in the corporation to cope up with the changes happening outside the corporation. If these changes are good for corporation, it will be shown in this study. This study was about San Miguel Corporation from 1998 to 2002, under the leadership of Eduardo Cojuangco.