Abstract:
Organizations, regardless of size and nature, have vulnerabilities that could
cause a crisis if they are not able to appropriately identify and act upon their
vulnerabilities. Crisis management proves to be crucial in alleviating possible damage
that a crisis can cause to the organization's reputation. It is also important that the
organization maintains a positive perception from its key audience so it prepares and
plans for a potential crisis to be able to protect its image. The stampede that happened
on Wowowee program,s first anniversary celebration is one crisis experienced by ABS-
CBN Broadcasting Corporation. This untimely but predictable event had actual
consequences for its audience's interests as well as on the image and reputation of the
organization. The Wowowee program remains to be a popular noontime television variety and
game show even after the stampede that had happened on its first anniversary. In this
light, the researcher would like to study crisis management and to focus on the
implementation of particular strategies included in the crisis management plan to actual
crisis situations. Moreover, the researcher seeks the mani