• A Quantitative Descriptive Study on the Effectiveness of Marketing Management of ABS-CBN Bayan Microfinance through Client Satisfaction Based on Customer Feedback 

  Gan, Michelle T. (2002-03)

  Social Marketing is applying the principles of commercial marketing in influencing change in the society. It is most often done by nonbusiness nonprofit cause-oriented organizations that aim to solve various social issues ...
• A Study on the Perceived Impact of Leadership Change on an Organization’s Communication Climate 

  Gorres, Angelina Luisa V. (2002-03)

  Change is an inevitable process. Ironic as it may seem but change is indeed the only one thing permanent in this world. Moreover, in our environment wherein everything is interrelated hence interdependent to each other, ...
• The Perceived Effect of the Vision of the Public Attorney's Office on the Employees’ Level of Commitment 

  Fensantos, Resalie Aubrey D. (2003-03)

  According to the Book of Proverbs, “Those who do not have a vision shall perish”. Whatever is true for the nations holds true for organizations as well. Vision gained popularity among US-based organizations. It has been ...
• The Correspondence in Styles of Leading and Following: Case Study of JG Summit’s Petrochemical Corporation 

  Gerardino, Pauline Hedy S. (2003-04)

  Organizations are composed of people who have different duties and responsibilities but are bound to achieve a shared goal. These people are the leaders and followers of an organization who work hand in hand in order to ...
• An Exploratory Study of the Grammatical Structure and Style Between Face-to-Face and Computer-Mediated Debates of Selected Members of The UP Manila Debate Circle 

  Fernandez, Maria Diana V. (2005-03)

  With the advent of computers as a medium in communication, this study took interest in comparing Face-to-Face (FTF) and Computer-Mediated (CMC) Debate, specifically, on determining the similarities and differences in ...
• Exploring the Role of Managers' Communication Strategies in the Facilitation of an Organizational Change 

  Villanueva, Jedidiah C. (2024-05)

  Organizations have been undergoing change more recently because of the shift to a more digital-oriented landscape, among many other reasons. Human Resources (HR) managers, who are usually the drivers of change in an ...
• First Impressions Last, or Do They? Exploring the Upward and Lateral Impression Management of Public Elementary School Teachers in a Municipality In Pangasinan 

  Velasquez, Kirstein Danielle M. (2024-05)

  Western literature established that employees’ impression management is geared towards achieving tangible work benefits; Asian literature highlighted a high concern in maintaining the face or impression due to societal ...
• The Significance of Leader-Member Exchange (LMX) on the Organizational Commitment of a Professional Filipino Volleyball Team 

  Sison, Joaquim Andrew C. (2024-08)

  This study explored how the quality of the coach-player relationship was significant to the volleyball coach and players’ commitment to the team through using the Leader-Member Exchange (LMX) theory. The LMX theory is a ...
• "TL, support call po": An Explanatory Inquiry into Employees' Lived Experiences with Perceived Leadership Styles and their Impact on Work Performance in a Philippine-Based BPO Company 

  Sealongo, Trojan Rosh D. (2024-05)

  The Business Process Outsourcing (BPO) industry is one of the largest in the country. However, it faces challenges of low employee performance and high turnover. Given the hierarchical structure of BPOs, managers play a ...
• The Customer is Always Right: The Impact of User-Generated Content (UGC) in Brand Marketing on Instagram and Tiktok on Generation Z’s Purchasing Behaviors in Metro Manila 

  Sartillo, Angeli M. (2024-06)

  In today's digital era, User-Generated Content (UGC) has become pervasive, particularly among Generation Z, who actively engage with platforms like Instagram and TikTok. As UGC increasingly shapes consumer behavior, ...
• Building Connection with Patients Connected to Machines: A Descriptive Study of Nurse Communication with Chronic Patients in Philippine Hospital Units 

  Santos, Jasmine A. (2024-05)

  Chronic patients are those who regularly visit hospitals and rely on machines. It is crucial for nurses to communicate with them consistently to help provide health literacy and improve their overall well-being. Despite ...
• The Relationship Between Makeup-Use and Self-Efficacy Among Gen Z Female Corporate Employees in Taguig City, Philippines 

  Mauricio, Patricia D. (2024-06)

  This study aimed to explore the relationship between makeup use and self-efficacy among Generation Z (Gen Z) female corporate employees in Taguig City, Philippines. Data was collected from 384 respondents aged 18-27 using ...
• The Role of Communication in Authentic Leadership and Followership Development Through Social Exchange Theory: A Case Study on Traditional Banks and Fintech Companies 

  Matayom, Albert Laurence V. (2024-06)

  Authentic leadership is an emerging research construct that is rooted in positive psychology. It is a form of leadership that develops traits such as self-awareness and self-regulation which enables them to be true to ...
• Exploring Transformational Leadership and Its Influence on Employee Affective Commitment in a Private Firm in the Philippines 

  Lupac, Carl Andre V. (2024-05)

  Transformational leadership has been linked to significant organizational outcomes such as affective commitment. However, existing studies about this topic are contextualized in the public sector and in international ...
• Exploring the New Normal: Understanding Filipino Managers’ Perceived Uncertainties in the Hybrid Workplace 

  Livelo, Leanne Irish A. (2024-05)

  As the Philippines transitioned to a post-COVID-19 era, work arrangements shifted from traditional to modern hybrid work settings, prompting managers to adapt their strategies to the “new normal.” The uncertainties associated ...
• Communicating Visions: Exploring the Social Identity Framing Rhetorical Strategies of Outstanding Sangguniang Kabataan Leaders 

  Landicho, Germaine T. (2024-05)

  The ability of a leader to communicate compelling visions that can rally the masses is a fundamental aspect of effective leadership, an ability identified among charismatic leaders who skillfully employ rhetoric. In the ...
• Game Changers: AI Integration in Sportscasting and the Evolving Landscape of Sports Media Organizations in the Philippines 

  Hildawa, Paolo Miguel N. (2024-05)

  This qualitative study explored the integration of Artificial Intelligence (AI) in sportscasting within the Philippine broadcasting industry. The research addressed the increasing significance of AI in media, particularly ...
• An in-Depth Exploration of the Filipino’s Consumer Behavior Towards the Marketing Communication of Green Products in the Philippines 

  Goh, Danielle Ainne B. (2024-06)

  Consumption patterns have changed over the years. Nowadays, we see a huge variety of products in the marketplace. Along with the fast and continuous developments in consumption trends, going green has also become another ...
• Work From Home: The Experiences of Telecommuting During the Covid-19 Pandemic and the Future in Working to a Digitized Workplace 

  Go, Joshua Emmanuel S. (2024-05)

  The COVID-19 pandemic affected the way we work. From working on-site in the office to teleworking at home there have been questions about the differences of the working conditions and the effectiveness of the method of ...
• Exploring the Connection Between Sociocracy and Agency in Panasahan Credit Cooperative, Bulacan, Philippines 

  Espino, Paula Andrae C. (2024-05)

  The study examines the connection between sociocracy, manifested through internal communication practices and organizational structure, and agency, which is a component of empowerment, within Panasahan Credit Cooperative ...

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