Abstract:
Many freelancers now work directly with international clients, particularly from America,
Europe, and Australia, due to increasing demand in these regions. However, most research on
maintaining client relationships in this context focuses on self-branding techniques. As such, this
study fills the gap and qualitatively examines how freelancers manage rapport with foreign
clients to ensure continued collaboration and success. Using Spencer-Oatey’s rapport
management model as its framework, this study explores the interconnected elements influencing
intercultural relational dynamics: face, sociality rights and obligations, and interactional goals.
An interpretive phenomenological design was employed through online semi-structured
interviews. Data were collected from nine participants and analyzed using deductive and
inductive methods based on framework analysis. Findings revealed that freelancers maintained
face by upholding professionalism to establish trust, while also considering contextual factors by
adapting to respective cultural norms, all aimed at achieving interactional objective of
developing long-term collaboration. Moreover, they employed various communication strategies
based on pakikiramdam, interpreting successful rapport management as involving changes in
interaction dynamics and clients’ dedication to nurturing the connection. Notably, a strong work
ethic can compensate for limited personal disclosure with clients. Engaging beyond work-related
matters, however, facilitated deeper interpersonal bonds, transcending purely business
transactions. Filipino freelancers navigate intercultural client relationships through pakikisama
by demonstrating cultural sensitivity, maintaining professionalism, and fostering personal
connections. Future studies are recommended to include the client’s perspective and expand the
scope to other nationalities.
