Abstract:
Cyberbullying has become a prevalent societal problem. In the Philippines, there are limited
studies about cyberbullying, particularly on Gen Z who are exposed to digital technologies at a
young age. This study is aimed at understanding the cyberbullying experiences of Gen Z social
media users living in Metro Manila who belong to the online communities in cyberspace (e.g.,
stan, cancel, call-out, and other virtual communities). To be able to have an in-depth understanding
of their cyberbullying experiences, the study utilized a qualitative research design, specifically the
multiple case study. With preliminary screening questionnaires, participant validation interviews,
and semi-structured in-depth interview guides as the data collection tools, a total of eight online
users participated in the study. Cyber-mobbing, particularly slamming was found to be the most
common cyberbullying experienced by the participants. While three important factors contributing
to their cyberbullying include personal, social, and cultural factors. Besides contributing factors
that drove them to engage in cyberbullying, their meanings and ideas of cyberbullying were found
to be influenced by their online group and online interactions. There were different coping
strategies used by the participants of the study which include the following: problem-solving and
emotion-focused approach.
