Abstract:
The study is a case content analysis of 607 Piney Nga! comic panels appearing
from January 1989 to December 2000. These are made by the notable
sociological cartoonist, Jess Abrera of the Philippine Daily Inquirer.
Essentially, the analysis of Pinoy Nga! is used to evaluate the operational
empirical basis of F. Landa Jocano’s cultural definition of the Filipino value
system. The value system is made up of “halaga” (the evaluative extrinsic
component) which is manifested in objects, ideas, events and actions; “asal”
(the expressive intrinsic component) reflected in “kapwa”, “damdamin” and
“dangal” and; “diwa” (the spiritual psychic component) signified by its
premium on “buhay”, “kalooban”. “budhi™ and “bisa”. The tabulation of
the presence of these value categories is included. An overview of
explanations, deductions and rationalizations of the result of the tabulated
comic panels analyzed in the context to the Filipino way of lite is likewise
presented. Finally, it was established that Filipinos could still foster genuine
sustainable development and people empowerment once popular mediums
of communication pave positive interpretations of our people's values. This
affects the people’s consciousness and people in turn, as active agents of
change should work collectively to attain growth as a people. Cones is
substantial maternal tor serious study, prospects for further researches in this
light are vast.
