Abstract:
Digital activism has become a powerful tool for political and social engagement,
fostering civic participation through online calls, protests, and social media campaigns. While
its benefits are widely recognized, opinions on its effectiveness in influencing youth voting
behavior remain divided, underscoring the need for further research. This study investigates
how digital activism impacts voting participation among Filipino youth, focusing on key
questions: (1) What are the characteristics and forms of digital activism among Filipino
youth? (2) What is the voting participation level of digitally active youth in the 2022
Philippine National Elections? (3) What is the correlation between digital activism and voting
participation? (4) How does digital activism empower youth voting? (5) What factors shape
its impact on youth voting participation? (6) How can digital activism be optimized for better
engagement?
The study employs a mixed-method approach, integrating Descriptive
Phenomenology for qualitative insights and Pearson’s Correlation Analysis for quantitative
data. It focuses on youth aged 20–30 from four barangays in Novaliches, Quezon City,
specifically in District 5 and District 6, all of whom participated in the 2022 Philippine
National elections. Furthermore, methodological triangulation enhances the study's validity.
Findings reveal a positive correlation between digital activism and youth voting
participation, with higher engagement noted in barangays like Baesa, San Bartolome and Sta.
Lucia. Digital activism fosters awareness and participation through engaging content, though
challenges such as misinformation persist. Recommendations emphasize creative, inclusive
strategies to amplify its role in empowering democratic engagement.
