Abstract:
This study explores the enduring devotion to Nuestra Señora del Pilar de Imus, affectionately
called “Nana Pilar” by the locals, and her role in shaping the devotional and cultural identity of Imus,
Cavite. Through a qualitative case study grounded in the theories of habitus, imagined communities,
and symbolic anthropology, this research uncovers how Marian devotion functions as a spiritual
practice and a cultural inheritance for generations of Imuseños. Using in-depth interviews, participant
observation, and thematic analysis, the study documents the lived experiences of devotees and the
ways their faith is embedded in everyday rituals, familial traditions, and civic life. It finds that
devotion to Nana Pilar transcends mere religiosity. It becomes a powerful expression of maternal
spirituality, communal unity, and cultural continuity. As a maternal figure, intercessor, and cultural
symbol, Nana Pilar fosters a shared identity among Imuseños, both in the homeland and diaspora.
Her image not only anchors public religious celebrations but also serves as a quiet presence in the
personal altars, prayers, and memories of those who believe in her. This study contributes to a deeper
understanding of Marianization in the Philippines and affirms the importance of localized religious
devotion in sustaining faith, heritage, identity, and belonging.
