Sa Piling ni Nana: The Role of Nuestra Señora del Pilar in the Devotional and Cultural Identity of Imus, Cavite

Abstract

This study explores the enduring devotion to Nuestra Señora del Pilar de Imus, affectionately called “Nana Pilar” by the locals, and her role in shaping the devotional and cultural identity of Imus, Cavite. Through a qualitative case study grounded in the theories of habitus, imagined communities, and symbolic anthropology, this research uncovers how Marian devotion functions as a spiritual practice and a cultural inheritance for generations of Imuseños. Using in-depth interviews, participant observation, and thematic analysis, the study documents the lived experiences of devotees and the ways their faith is embedded in everyday rituals, familial traditions, and civic life. It finds that devotion to Nana Pilar transcends mere religiosity. It becomes a powerful expression of maternal spirituality, communal unity, and cultural continuity. As a maternal figure, intercessor, and cultural symbol, Nana Pilar fosters a shared identity among Imuseños, both in the homeland and diaspora. Her image not only anchors public religious celebrations but also serves as a quiet presence in the personal altars, prayers, and memories of those who believe in her. This study contributes to a deeper understanding of Marianization in the Philippines and affirms the importance of localized religious devotion in sustaining faith, heritage, identity, and belonging.