Abstract:
The purpose of this research is to compare the Public Relations
Departments of Dusit Hotel Nikko and Manila Galleria Suites. The points of
comparison, which the researcher employed, are the hotel’s facilities, the PR
department’s objectives, organizational set-up, functions, and a common and
recent PR event.
The study revealed that although the two hotels had different
organizational structures, they had similar objectives in promoting the hotel as the
businessman’s premiere hotel. This resulted in similar PR events such as festivals,
seasonal events, bridal fair, and food shows.
The study also identified the different strategies used by the respective
hotels to achieve its image. These methods include mass media and press
relations, advertising, guest relations, print and production.
The study proved that Public Relations is crucial for the corporate image
of the hotel. Image is what the hotel industry is all about and PR department helps
to maintain the reputation and prominence of the hotel.
