The Implication of Public Perception About Newspapers on Development Communication

Abstract

This study entitled The Implication of Public Perception About Newspapers on Development Communication was done to determine the relationship between public perception about newspapers and its implications on the field of development communication. As a separate field from mass communications, development communication seeks to use communication to educate people and use it as a tool for development. The study on public perception was particularly focused on the province of Masbate, mainly because it was a rural area. The survey method was used to gather the desired information, followed by both qualitative and quantitative analyses of the data. The results showed that public perception about newspapers have an impact on development communication. Aside from this, some factors were also cited that caused such kind of perception. This study therefore suggested ways in which rural areas can benefit from development through communication resources.