A Descriptive Study of the Ukay-ukay Trade in Cubao

Abstract

The study describes the ukay-ukay trade in Cubao by characterizing the participants and their businesses, particular attention is given to the organization, capitalization, management and marketing aspects of their businesses. This study finds that ukay-ukay tradesmen have varying personal, social and economic characteristics. As to the ukay-ukay businesses in Cubao, the study finds that they are organized, financed, and managed in different ways but employ similar marketing strategies. This study also finds that ukay-ukay tradesmen encounter problems in the different aspects of the conduct of their business but have shown indications of addressing these problems. Lastly, the study finds that the survival and growth of the business depends on the changing government policies and regulations in as much as it does to the business skills possessed by the participants, the businessmen.