Abstract:
At present, Public Relations and Advertising companies usually set profile
expectations in order to assess if an applicant is fit for a position in their company
or not. There may be profile expectations set by several companies, but the
relationship of these expectations to the type of work an applicant is vying for is
worth establishing.
Brandford Agency, a PR and Advertising company was studied to prove
whether there is a connection between the profile expectations set by the
company and the type of work the potential applicants may perform, once they
are hired. The result of the interview with the HR head was compared to the
survey answers of the current employees. The comparison shows that indeed,
the employees more or less embody the set profile expectation and that they
believe that most of these traits are significant in their line of work. Although
some trait expectations may have full support from the respondents, one criterion
still remains debatable. This is the preference of the company towards male
applicants over females.
With this, companies must realize that using subjective measures in
assessing applicants must be supplemented with objectives ones that will make
the applicant evaluation more accurate for the benefit of the applicant and the
company as well.
