Abstract:
Our government plays a significant role in the responsible use of
culture as a means of promoting our country. For one, they are the main
catalyst of growth and development, economically speaking, but they
could also be a destruction force in our culture if they did not pay close
attention in managing our culture and arts.
Given the above scenario, there arises a question as to how
effective is the attempt to use the concept of cultural tourism in the
"Ginintuang Pamana Program" activities of the WOW Philippines of the
Department of Tourism.
This paper will be written with the descriptive research design and
the qualitative methods of research. The paradigm that will be used is
the interpretivist paradigm. The methods of data gathering will be library
research about the related literature in art and culture, and previous
notes and discussions in class particularly the Arts Management
subjects. The data analysis will be from the unpublished documents
form the Department of Tourism (Special Projects Office) and interviews
with the officials of the WOW Philippines "Ginintuang Pamana Program."
The analysis was based on the following indicators: a: does it advocate
cultural education, b: does it recognize our culture bearers, c: does it
promote local and traditional crafts, d: does it consider our "culture base
in f es ti val making.
The Program is a living fact that arts and culture is beneficial in
the social, national and economic transformation. It was clearly
established the importance and relationship between cultural heritage
and national identity that will result in economic progress.
Based on the in depth study, data and evaluation presented, WOW
Philippines' Best of the Regions "Ginintuang Pamana" program of the
Department of the Philippines generally did not meet and comply to the
indicators set as a cultural tourism program, because it was focused on
the income and revenues it will generate for economic purposes.
