K-pop & consumerism: the influence of the Korean popular culture to the patterns of consumption of Filipino K-pop fans

Abstract

Culture is an important aspect of our society. It is considered to be the backbone of a country as it holds the nation's identity. However, with the emergence of capitalism came consumerism and the popular culture - both of affects the people ideologically and culturally. The researcher aims to understand the influence of K-Pop to the patterns of consumption of Filipino K-Pop fans. The researcher used survey and key informant interviews to understand this behavior. Colonial mentality was also investigated as a factor for the emergence of K-Pop in the country and how pop culture contributes in the growing consumerist society and further generates colonial mentality among the Filipinos.