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Title: | The correlation between job-focused tactics and image among advertising and sales professionals |
Authors: | Glorioso, Maria Suzette B. |
Keywords: | Job-focused tactics Workplace arrogance |
Issue Date: | Apr-2013 |
Abstract: | The main objective of this study is to determine the relationship between job-focused tactics and image (specifically, competence and workplace arrogance) among advertising and sales professionals. A sample of 102 respondents from advertising agencies and real estate companies was obtained through a purposive sampling scheme. The study employed a one-shot survey cross-sectional design. The findings revealed a significant moderate relationship between jobfocused tactics and workplace arrogance (r = .482; n = 102; p = .000), a significant strong negative relationship between competence and workplace arrogance (r = -.435; n = 102; p = .000), and no significant relationship between job-focused tactics and competence (r = -.037; n = 102; p = .710). The results suggest that image of competence and arrogance is predicted by job-focused tactics. This suggests that employees use impression management tactics to mask their incompetency at work. Furthermore, the results imply that organizations must carefully evaluate their job promotion decisions; thereby assessing employees based on actual competence rather than impressions alone. |
URI: | http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/1179 |
Appears in Collections: | BA Organizational Communication Theses |
Files in This Item:
File | Description | Size | Format | |
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CD-F81.pdf Until 9999-01-01 | 1.79 MB | Adobe PDF | View/Open Request a copy |
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