Acceptability and Perceived Effectiveness of Training Practices among Employees in McCann Erickson Philippines

Abstract

A descriptive study was used to illustrate the current training methods of McCann Erickson Philippines (McCann). The study also determined if the training methods employed enactive learning, observational learning, or a combination of the two learning processes. Moreover, the study also ascertained the effectiveness of the training methods from the perspective of the respondents as well as the acceptability of the training procedures based on the respondents’ assessment. The respondents were the employees of the Creative Department of McCann who provided the time to accommodate and respond to the interviews. Due to conflicts sent interview questions through electronic mail. The study yielded results that proved that the learning processes, observational learning and enactive learning, were present in the learning processes of McCann in the form of organizational training. Moreover, the employees found the training methods to be acceptable because of their practicality, versatility, and adherence to employees’ personal values. Furthermore, majority of the respondents perceived the training methods to be effective because these enabled them to apply the lessons that they learned to their assigned tasks. The training methods in McCann, composed of a series of lectures on different creative techniques. Other training methods consisted of team building activities, group assignments, and creative workshops which required employees to generate samples of radio and television commercials and print advertisement. Efforts to further improve the data collection instrument, to increase the number of organizations which were perceived to be effective, were McFLY and McU. These training programs were in schedule, the respondents were studied, to offer additional organizational methods for the company, and to provide more detailed description of the training methods should be aimed for the purposes of future researches related to the study.