A Descriptive Study on the Effectiveness of the Public Relations Tools of Adaptive Technology for Rehabilitation, Integration and Empowerment of the Visually Impaired (ATRIEV)

Abstract

This research aimed at identifying how Adaptive Technology for Rehabilitation, Integration and Empowerment of the Visually Impaired (ATRIEV), a nonprofit organization, effectively uses public relations to sustain its partnerships with its publics namely: Liliane Foundation3 and Christoffel Blindmission (enabling sector), Asia Pacific College (diffused sector), IBM-Daksh (functional sector), Commission on Information and Communications Technology (enabling-functional sector), and Parent Advocates for Visually Impaired Children (diffused-normative sector). Purposive sampling procedure was conducted since only one to two people from each public directly communicate with ATRIEV for partnership. Face-to-face interviews and email correspondence with the key persons from each public identified that ATRIEV uses special events and seen- read-heard forms. ATRIEV meets up with them and exchanges information through electronic mails, phone calls and text messages. ATRIEV also depends on its representatives to establish and sustain the affiliation. The enabling sector requires effective implementation and documentation of ATRIEV's programs to continuously provide financial assistance. The diffused sector grants scholarships and the functional sector provides career opportunities because both agree with ATRIEV's public relations representatives. The diffused- normative sector, on the other hand, makes necessary efforts to sustain the partnership because it needs the programs ATRIEV provides. Although public relations tools have no remarkable influence on donations, the enablingfunctional sector guarantees an established partnership.