Perceived Effectiveness of Advertising Appeals of my Marvel Taheebo Herbal Medicine

Abstract

This study poses the major research question: Are the advertising appeals of herbal medicines, particularly My Marvel Taheebo, perceived to be effective by target Filipino consumers? Sub problems: The sub-problems of the study are as follows: 4. What are the various appeals used in advertising My Marvel Taheebo? 5. Do these advertising appeals help increase the sales of My Marvel Taheebo? 6. Does advertising of My Marvel Taheebo affect the knowledge, attitude, and buying behavior of the consumers regarding the use of My Marvel Taheebo? From keen observation of the advertising appeals launched by My Marvel Taheebo, they have concentrated more on the logical aspect of persuasion. They make us see that in our busy lifestyles, immense pollution, unhealthy foods, we ought to detoxify through nature's own. We can actually fight illness and prevent living unproductively through intakes of these herbal drugs. On other times, there are also segments from morning variety shows that advertise My Marvel Taheebo. In this segment, there are ordinary people in ordinary households who claim to intake Taheebo and their bad condition is gone. These people testify that the product actually works.