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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 480
Issue DateTitleAuthor(s)
2025-06-02In BINI We Trust: Examining the Mediating Role of Parasocial Relationship Between Source Credibility Dimensions and Purchase Intention for BINI-Endorsed Brands Among Filipino Gen Z Consumers in Metro ManilaVergara, Michaela Louise G.
2025-06-25Crafting the Right Perception: How Call Center Agents' Impression Management Strategies at Work Influence Managers’ Evaluations of Employee PerformanceVelasco, Mary Joy R.
2025-06-02The Equation of Teaching: A Qualitative Case Study on the Digital Competence Integration of Rural Mathematics Teachers in Cuenca, BatangasVelasco, Jullia Alexa C.
2025-05-26Latte Us Brew the Brand: Young Consumers’ Perception of Social Media Marketing Activities and Brand Equity of Local Small-Scale Coffee Shops in Metro ManilaValderrama, Nicole Anne D.
2025-06-02Babae Ka, Hindi Babae Lang: Exploring the Crisis Leadership Strategies of Female Barangay Captains in Metro ManilaUdarbe, Arvie Kate R.
2025-06-02Conceal, Don’t feel, Don’t let them know: Unveiling the Emotional Labor Performances of SPED Teachers in a Public School in Quezon CityTrinidad, Lannah Clarise R.
2025-05Challenges and Strategies Across Growth Stages: A Case Study of a Philippine Family-Owned MSMESantos, James Daniel T.
2025-05Building Customer Loyalty Through Social Media: Strategies of Small Businesses in Metro ManilaReyes, Cristine Antonette C.
2025-05Shaping Markets Through Sustainability: Exploring the Influence of Perceived Corporate Responsibilities on Consumer Purchasing BehaviorQuiambao, Kristine S.
2025-06-02Navigating AI Adoption in English Language and Communication Education: Teachers’ Organizational Experiences in Philippine Higher Education InstitutionsPosadas, Kristel Anne Mari G.
2025-06-02Unbox With Me: Exploring the Relationship Between Perceived Value, Consumer Satisfaction, and Repurchase Intention of Blind Box Toys Among Filipino Generation Z Consumers from Metro ManilaPascual, Alyssa Adriana M.
2025-05-26Off The Clock (Mentally): Quiet Quitting Experiences Of Gen Z Marketing ProfessionalsPalaganas, Annika S.
2025-05The Relationship Between Work-From-Home and Work-On-Site Arrangements and Job Performance Among Employees in IT Companies in Metro ManilaOpeniano, Krisha Joy S.
2025-05Less Spite, More Light: Understanding Organizational Behavior Through Positive Corporate Conflict Communication Among Young Filipino ProfessionalsNoga, Kristiana Yanni Z.
2025-06The Art of Reducing Uncertainty: Exploring Store Managers’ Strategies to Reduce New Employee Uncertainties Within the Workplace in the Retail IndustryNacorda, Arcen Gabriel P.
2025-05Examining the Correlation between Perceived Fairness and Conflict Frequency: The Moderating Role of Group Size in Organizational SettingsMeneses, Jaime Christopher E.
2025-05-26Balancing the Blackboard: Work-Life Interface of Single Childfree Women Teachers in Public Elementary Schools in San Pablo City, LagunaMayo, Alyssa Joyce O.
2025-05-26To Quit or Not To Quit: Exploring the Personal Strategies of Filipino Generation Z Marketing Communications Employees in Managing Turnover IntentionsMascariñas, Allysa Mae L.
2025-05Comparing the Effects of Individual Cultural Values on the Person-Environment Fit of Filipino Remote Workers in Philippine-based Call Center and Advertising CompaniesMallari, Bryan Tristan H.
2025-05-26Responsibility Over Beauty: Exploring the Influence of Eco-labeling by Local Cosmetic Companies on the Purchase Intention of Filipino Gen Z ConsumersMalabanan, Dana Marie E.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 480