IP’s on the Net: A Content Analysis of the Different Websites about Indigenous People of the Philippines

Abstract

The internet is a powerful tool for acquiring information and knowledge that can be used by almost everybody. However the internet a massive amount of information that can instead of helping a web browser to find information that he/she needs, this massive amount of information can obstruct in finding the right information. It is therefore important that a person knows when and how to find the right information in the World Wide Web. This study focuses on content analysis of different websites about Indigenous People of the Philippines. Using seven search terms along with the help of two search engines (Yahoo and Google) the different websites concerning the Indigenous People of the Philippines were listed and analyzed for six weeks. Results of the study showed that search terms and search engines directly affect the kind of information that a person could find in the internet. The websites could be categorized into four classifications: Informative, Promotional, Advocacy and Commercial Websites. Each category is based on their content and the nature of information found on that website.