Broadcatching: A Feedback Mechanism Employed by Media Organization for a Talk Show and a Youth-Oriented Program

Abstract

This research is descriptive in nature and a comparative study which, answered the problem and accomplished the objective to determine the form and context of feedback with the use of broadcathing as a feedback mechanism in a youth-oriented program and a talk show. To be able to gather all the data needed, the researcher employed one-shot survey design to determine the form and content based on the levels of feedback dimensions namely valence, timeliness, specificity, frequency, and sensitivity. The survey was done among 44 employees of the Interactive Division in the media organization. The survey questionnaire was based on Cusella’s Feedback Dimension (cited in Miller, 1999). Information gathered in this study, was analyzed in terms of descriptive statistics. The responses were tallied using frequencies and tables. The findings showed that feedback in a youth-oriented program (votes on what the audiences want based on the choices given for the question posted, and comments on the content, stars or cast and presentation) with the use of broadcathing is in the form and context of high positive and low negative valence, high timeliness, high specificity, moderate frequency and high sensitivity.

Questions for the guest, comment for the topic, program host and guest/s, and stand in an issue being tackled or feedbacks received in a talk show have a form and context with high positive and low negative valence, high sensitivity, highly specificity, and high timeliness. Howevre, there also was a high score in the negative valence.

The researcher concluded that the youth-oriented program and talk show were similar in positive valence, specificity and timeliness. The two programs differed in negative valence, frequency and sensitivity.

The researcher recommended that the form and content based on the levels of feedback dimensions could be more viable if compared to other feedback obtained through the use of other feedback mechanisms used by the organization (e.g. internet web site, mail, etc.)