Browsing Department of Arts and Communication by Subject "Influencer marketing"

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Influencer marketing on youtube: social media influencers and their impact on Generation Z

Regencia, Chloe Faye Y. (2018)

The emergence of Web 2.0 and widespread adoption of social media come has drastically changed the marketing landscape. In recent years, advancements in online communications and technologies have resulted in the decline ...
The Relationship Between Influencer Marketing and Perceived Brand Performance of Filipino-Owned Beauty Brands’ Marketing Employees

Sabalvaro, Sophia Isabelle S. (2023-06)

Influencer marketing is a type of integrated marketing communication strategy (IMC) that shaped how brands connect, engage, and influence consumers through key opinion leaders (KOLs). This study takes a correlational and ...

Now showing items 1-2 of 2

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