This study focuses on the similarities and differences between informal influencers with regards to their organizational ranking. Using qualitative method, seven influencers from different organizations were interviewed ...

The emergence of Web 2.0 and widespread adoption of social media come has drastically changed the marketing landscape. In recent years, advancements in online communications and technologies have resulted in the decline ...

Single fathers are also subjected to workplace stressors, just like other individuals. A oneshot survey was administered to 31 single that are working to see if the perception of stressors, with variables including Goal ...

Consumer power shifted when social media emerged. Traditionally, consumers passively asked what was available for them to purchase; but with the rise of social media, they became more demanding of the brands from which ...

The study, an ex post facto, is focused on the crisis response of BPI and how it rendered a resolve on the effects of the glitch crisis in 2017 on its clientele perception. To fulfill its objectives, the study used a ...

With the continuous advancement of technology, customer relation management adapt to the use of different mediums and methods. Maynilad Water Services Inc. makes use of these mediums, decreasing the personal interaction ...

Drawing inspiration from the Hyperpersonal Communication Model of CMC by Joseph B Walther (1996), this research poses to determine the roles of hyperpersonal communication in a community manager's (CM's) self-presentation ...

The Philippines is the first country in the world to develop nationwide ride-hailing regulations legalizing Transport Network Vehicle Services like Uber and Grab earning both praise and criticism from passengers and drivers ...

Employee monitoring is extremely needed by companies for business continuity. However, looking at employees' every move can make them feel uncomfortable and may even cause them to lose interest in their work. Given this ...

Multi-level marketing is a growing industry. It is a field that thrives on working together and the people involved understand how important it is to forge bonds within the group and amongst their customers. One good example ...