Department of Arts and Communication: Recent submissions

Now showing items 401-420 of 506

Nabastos: definitions and incidents in the corporate workplace

Chua, Jardine Dave M. (2013-04)

While part of everyday discourse, a cursory exploration on the word nabastos reveals a significant paucity in existing efforts to discuss and define the concept. Nabastos has not been officially defined in the country's ...
A study on the promotional strategies of GSIS Museum of Art

Custorio, Paula Jesusa M. (2013-04)

McCarthy & Perreault stated that "Marketing is important to the success of every organization.” In marketing, the most visible element is the promotion. Promotion, as a part of marketing, aims to further the cause of one ...
The workplace happiness, job satisfaction and employee engagement in a global communications company

de Chavez, Maria Patricia J. (2013-04)

The main objective of the study was to determine the relationships of three variables: Workplace Happiness, Job Satisfaction and Employee Engagement. The three variables were chosen due to the gaps in the literatures of ...
I started a joke: a correlational study of humor styles and employer-employee working relationships

Delos Trinos, Ma. Ana Francesca R. (2013-04)

This study aimed to find a correlation between organizational humor styles and the employeremployee relationship among employees at the Bangko Sentral ng Pilipinas (BSP). This study also aimed to find the most commonly ...
The relationship between leader-member exchange and organizational commitment in a global outsourcing solutions company

Garcia, Zabrina Angela U. (2013)

This study describes the relationship between Leader-Member exchange and Organizational Commitment by purposely selected employees. A sample of male and female employees from a global outsourcing solutions company (N = ...
Qualitative study on communication intent and communication styles performed during evaluation by selected NAPOLCOM division heads: a descriptive study of communicative intent and communication styles practiced during performance evaluation by NAPOLCOM supervisors

Flores, Kara Angelli (2013-04)

This study focused on the communication style and its communicative intent based on speech acts, given during performance evaluation. It aimed to 1) evaluate the communication styles as performed by selected NAPOLCOM ...
The correlation between job-focused tactics and image among advertising and sales professionals

Glorioso, Maria Suzette B. (2013-04)

The main objective of this study is to determine the relationship between job-focused tactics and image (specifically, competence and workplace arrogance) among advertising and sales professionals. A sample of 102 respondents ...
Stories shared. Stories heard: how narratives enhance one's authority or exercise of power in an advertising agency.

Medallon, Kamina Cheenee G. (2013-04)

There are many things or activities that we tend to neglect their importance simply because they are a part of our every day routine. One of which is the act if story telling. The concept of storytelling and power in an ...
Correlation between intercultural communication competence and emotional labor strategies of call center agents in account C of company X

Mangalindan, Danna Lea C. (2012-03)

This quantitative descriptive study aims to determine the correlation between intercultural communication competence (ICC) and emotional labor strategies of call center agents in Company X. It also intends to identify the ...
Correlation between level of volunteerism of prospective applicants and attractiveness for job employment in a company with corporate social responsibility

Manguera, Christopher Ray C. (2013-03)

The research wants to ask the question, what is the relationship between the Level of Volunteerism of Prospective Applicants and their attractiveness for job employmentin a company with Corporate Social Responsibility ...
There's a time for everything: a study on the effects of flexitime on job performance among employees of Bangko Sentral ng Pilipinas Institute

Alvarez, Maria Katrina P. (2013-04)

There's a Time for Everything: A Study on the Effects of Flexitime on Job Performance among Employees of Bangko Sentral ng Pilipinas Institute. Undergraduate Thesis for the Degree of Bachelor of Arts in Organizational ...
The relationship between knowledge sharing quality and community commitment in online communities

Atienza, Danilo Miguel M. (2013-04)

Online communities (OC) have been a major venue for social interaction and knowledge sharing amongst internet users. However, communities addressing similar topics have considerable overlap in resources. Given the ease to ...
Occupational stress as a moderator between perceived leadership styles and organizational commitment of employees in christian organizations

Arceta, Arah Grace B. (2013-04)

The present study sought to find the relationship between the three relevant leadership styles found in Christian Organizations, namely Charismatic, Servant, and Transformational Leadership Styles, and Organizational ...
Rise of informal group leaders in Bilibid prison

Anico, Arielle Anne A. (2013)

This study aimed to explore the rise of informal group leaders in Bilibid Prison. The study also explored how informal group leaders adapted to the new social climate that they have been immersed in upon imprisonment, how ...
Literature- just a station away: analysis of audience’s perceived effectiveness of Instituto Cervantes’ Berso sa Metro reading awareness campaign advertisements

Baltazar, Lanz Nicole R. (2014-04)

INTRODUCTION A. Background of the Study Advertising by definition is a marketing communication used to encourage, persuade or manipulate an audience to take or continue to take some action in order to drive consumer ...
Agreement between the perceptions of selected students from a state universty on Coca-cola's #rebuildph campaign

Urubio, Ulahmaria Jesusa Nazarene L. (2014-03)

Cola-Cola was one of the companies who launched a relief campaign for the Yolanda victims in November 2013. This study was done to see whether there was congruence between the perception of Coca-Cola and its target audience ...
The relationship between the perceived credibility of beauty blogging and consumers' attitude and purchase intentions

Gilbuena, Charmaine Merryll P. (2014-04)

This study explores how source attractiveness, source credibility, and a blog post affect the consumers' attitude towards a particular cosmetics brand and their purchase intentions. It also aims to find out if using beauty ...
Lonely at the top: a study on the correlation between loneliness and organizational based self-esteem among employees of san miguel Yamamura Packaging Corporation-San Fernando Beverage Packaging Plant.

Pajarillo, Carla Mariel (2014)
The Indirect effect of team cohesion on pakikisama intention among in-flight safety professionals

Villegas, Beatrice V. (2014-04)

Previous research on group-level constructs such as team cohesion has shown its significant effects on individual behavior. However, this notion is yet to be examined under the context of a highly dynamic workplace setting ...
From summer outings to christmas parties: Constructing organizational identity through storytelling during company events

Pablo, Ma. Prisca Victoria S. (2014-04)

he research paper aimed to seek how storytelling during company events construct the organizational identities of employees. This study is vital for organizations for it will inform them on the status of the existing ...

Now showing items 401-420 of 506

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