DSpace Repository

The Mythology of Teenage Femininity in Fashion and Beauty Advertisements in the Teen Magazine "Candy": A Semiotic Analysis

Show simple item record

dc.contributor.author Raposas, Lois Andrea J.
dc.date.accessioned 2023-04-24T05:43:05Z
dc.date.available 2023-04-24T05:43:05Z
dc.date.issued 2009-03
dc.identifier.uri http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/2100
dc.description.abstract This study searches for the ideologies about femininity that is incorporated in the advertisements. This paper studies advertisements posted in the teen magazine Candy, since it is the leading teen magazine in the Philippines, according to the survey by Synovate. The first chapter of this paper identifies the problem and the objectives of this study, as well as its importance and its scope. Also in this chapter are some of the related studies conducted about tire about the subject. The framework of the study, which is Barthes' semiotics and mythology, is discussed. The second chapter tackles about the general characteristics of the teenagers who were the target reader/consumer of Candy and the advertisements in it. The characteristics of the teenagers being discussed refers to the general character of people in that stage of development. The third chapter of this study is devoted in describing, discussing and analyzing Candy magazine and the chosen advertisements which were Guess, RRJ and Jergens. The last chapter of this paper is the summing up of all the ideologies and myths of the advertisements that were uncovered in the previous chapter. en_US
dc.title The Mythology of Teenage Femininity in Fashion and Beauty Advertisements in the Teen Magazine "Candy": A Semiotic Analysis en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account