Abstract:
The importance of weaving has been deeply ingrained among the Ilonggos and handed
down from generation to generation. Iloilo has a rich and extensive history of weaving textiles
known as Hablon. The weaving has been practiced for centuries, and the industry has undergone
developments before and after the decline of the Hablon industry. Recently, there has been a
growing demand and popularity for hablon textiles sold as products in the market. This led to the
emergence of business owners who have become middlemen in selling Hablon fabric in Iloilo by
incorporating the textile into a modern style of fashion and designs. Despite the substantial
support and vigorous efforts of the agents of the industry, Hablon has yet to receive a stronger
strategy for the revival of the industry.
Using primary and secondary materials, careful observation, documented photos, and
interviews of the key informants, strategies used by business owners in the production process of
hablon products were analyzed. The research was carried out using Porter’s Value Chain
framework and Rumelt’s Principle of Strategy Evaluation approaches. Moreover, this research
examined the negotiations between business owners involved in the production of Hablon
products to determine its potential for revitalizing the weaving industry. As our society
progresses and develops, hablon needs to adapt and embody these changes to maintain its
relevance as a culture and tradition.
