Please use this identifier to cite or link to this item:
http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/1471
Title: | The mediating influence of communication competence: a descriptive study of cultural orientation and compliance-gaining message strategies. |
Authors: | Defensor, Erica Robert R. |
Issue Date: | Apr-2012 |
Abstract: | Using Marwell and Schmitt’s Model of Compliance-Gaining Behavior and Spitzberg & Cupach’s Model of Relational Competence, this research describes how communication competence mediates the relationship between cultural orientation and compliance-gaining message strategy. One hundred supervisors from four selected industries completed a modified self-administered survey based on Rosinski’s Cultural Orientation Framework, Marwell and Schmitt’s 16 Compliance-Gaining Techniques, and Weimann’s Communicative Competence Subscale. Results indicate a negative but weak relationship between cultural orientation and compliance-gaining message strategy. Furthermore, communication competence has no mediating effect on the relationship of cultural orientation and compliance-gaining message strategies. Implications of Filipino interpersonal communication behaviors and persuasion techniques are discussed. |
URI: | http://dspace.cas.upm.edu.ph:8080/xmlui/handle/123456789/1471 |
Appears in Collections: | BA Organizational Communication Theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
CD-F10.pdf Until 9999-01-01 | 880.41 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.