Department of Arts and Communication: Recent submissions

Now showing items 221-240 of 506

The Relationship of Crisis Preparedness and the Image Repair Strategies Used by The Manila Water Company, Inc. in their Press Statements

Casal, Maria Angelica Nepomuceno (2011-03)

The study determined the relationship between the crisis preparedness of Manila Water Company Inc. and the image repair strategies they used in their press statements regarding specific crises. Its objectives were 1) To ...
A Proposed Communication Training Program for the Local Government Unit of Aglipay, Quirino

Castillo, Ma. Victoria M. (2011)

The study is about the communication needs of the Local Government Unit of Aglipay. The researcher firmly believes that in order for the local government unit to fulfill its duties and responsibilities as mandated by the ...
Relationship Between the Degree of Matrix Management Challenges and the Level of Satisfaction of Clients of Wishcraft Inc.

Cortez, Sandrine Gisele M. (2011-04)

Competitive markets contributed to the need for immediate action in the business setting. A lot of companies today aim for growth by venturing on more diverse products and/or services. On the other hand, customers prefer ...
A Descriptive Study on the Corporate Reputation Of Smart Communications, Inc. Among University Students in Manila

Gaddi, Ma Victoria Grace L. (2011-04)

This study aimed to determine the corporate reputation of Smart Communications, Inc. among university students in the Taft Avenue area of Manila. In relation to this, the researcher also wanted to find how each driver ...
Assessment of the Relationship Between Perceived Effectiveness of the Rationalization Program of Philippine Tourism Authority and the Employees’ Locus of Control

Ocampo, Christianne (2011-04)

The rapidly changing environment pushes the government to transform the bureaucracy and improve its performance. Rationalization of the Executive Branch is one of the government’s efforts to be able to meet the demands ...
The Relationship of Power in the Classroom and Teacher Apprehension between Communication II Teachers and Students of UP Manila College of Arts and Sciences

Sy, Patricia E. (2011-03)

For years, scholars have pondered on the best way to educate students. Several techniques have been tried in order to keep the attention of the students and foster a healthy learning environment. With the coinage of the ...
Applicants’ Perceived Organizational Fairness in the Selection Process of OSRP-LLC

Tangi, Jackie Lou G. (2010)

This study, entitled “Applicants’ Perceived Organizational Fairness in the Selection Process of OSRP-LLC”, is thus conducted to validate, in the context of work and organizations in the Philippine setting, the effect of ...
Content Analysis of the Liberal Party’s Television Advertisements for Benigno “Noynoy” Aquino Hi in the May 2010 Presidential Elections

Genina, Lemuel H. (2011-03)

The researcher aims to describe the Liberal Party’s message regarding Benigno “Noynoy” Aquino Ill's run for presidency in the May 2010 elections sent via television commerciais. in this study, the researcher seeks to define ...
A Study on the Perceived Effectiveness of the Relationship Marketing Strategies of World Vision on Child Sponsorship on the Likelihood of Building Loyalty among New Sponsors

Amante, Christine Ann R. (2011-03)

This study aimed to establish the influence of relationship marketing strategies of World Vision on child sponsorship in building loyalty among new sponsors. It was supported by three frameworks - Zhang ang Feng's (2009) ...
A case study on the Workplace skills provided by the BA OrCom Program to its graduates through its Marketing related subjects and its correlation to the workplace sills perceived relevant by the Marketing Industry

Leonardo, Lizza Marie C. (2011-03)

BA OrCom, or any other program for that matter, aims to be able to provide their student’s with comprehensive training to learn workplace skills so that they might be able to find suitable employment. Goldhaber (1990) ...
Game-theoretic Perspective on the Relationship between Selfinterests and the Tendency for Interpersonal Deception in the Interaction among Colleagues in Emerson Network Power

Relojo, Kristine Mae D. (2011-04)

Using a game-theoretic approach to the deception phenomenon, this research aimed to understand how self-interest relates to the need for strategizing in interpersonal deception as one intends to interact with a colleague ...
WORKPLACE MEDITATION A Quasi-Experimental Study on Intrapersonal Communication as a Strategy for Coping with Organizational Stress and Improving Concentration

Banag, Patrick Jon P. (2010)

This study aimed to determine the effect of meditation on a manager’s level of work stress and concentration. As stress, when not handled well, is detrimental not only to the individual but also to the organization, ...
Perceived Internal Effectiveness in Local Governance Due to the Rehabilitation of the Bulakan Municipal Government Center

dela Cruz, Jasper Ryan R. (2010-03)

The local government plays an important role in national governance. In order to develop and strengthen them, one of the courses of action that need to be accomplished is the creation of a good working environment that ...
The Hedonic Calculus as Intervening Variable in the Perception and Behavior by Altruistic Motivation of the Customer Services and Support Operations Division of AXA Philippines

Osorio, John Robert M. (2010-03)

Corporate Social Responsibility (CSR) has been a relevant topic of the past decade. With more and more companies switching to a socially-responsible point of view, the study on the said concept has grown over time. ...
Influence of Organizational Commitment on Satisfaction in Communicating the Merger of Banco de Oro-Equitable PCI Bank Among Employees in Imus-Aguinaldo Highway Branch

Romanes, Ryo Landa G. (2010-04)

Based upon the Three-Component Model of Organizational Commitment by Meyer & Allen (1991) and the Strategic Employee Communication Model by Barrett (2002), this undergraduate research, divided into two stages, describes ...
A Study on the Virtual Superior-Subordinate Relationship in Rarejob Philippines, Inc.

Fernandez, Angelica D. (2010)

Following the Leader-Member Exchange Theory, this qualitative research is aimed at determining the process of building and maintaining virtual superior-subordinate relationships in Rarejob Philippines, Inc. The study was ...
Organizational Commitment and Turnover Intent Among Call Center Agents in Company X

Koga, Ken B. (2010-03)

The study investigated the relationship between the level of organizational commitment and employee turnover intent among call center agents using Allen and Meyer's Three-Component Model (TCM) of Organizational Commitment ...
The similarities between the views of Smart Communications, Inc. and its target market on the company's corporate identity conveyed through a celebrity endorser

Atienza, Jona Loren V. (2010-03)

The study aims to determine the similaiities between the view of Smart Communication, Inc. and the perception of the target market on the company’s corporate identity conveyed through its celebrity endorser, Sharon Cuneta. ...
Adaptive Mechanisms Employed by Subordinates Bullied by their Superiors in the Land Transportation & Franchising Regulatory Board National Capital Region Division

Rivera, Jeanne Bernadette Q. (2010)

Bullying no longer just exists in the playgrounds or in the academe. It has conquered the workplace, as well, with much more serious schemes and more crucial physical, mental, emotional, and social effect. Workplace ...
The Houses of Rizal’s Women of Malolos

Aniag, Rafaella Bianca K. (2009-04)

The Letter of Jose Rizal to the young women of Malolos written in England in February 1889 has made a huge impact in Philippine history. The contents of the letter have created interest to a number of scholars, but it is ...

Now showing items 221-240 of 506

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