The Implications of Organizational Culture on the Self-disclosure of K-pop Fans in Selected K-pop Fandoms

Abstract

This thesis looks into the relevance of fandom organizational culture to the self-disclosure of Gen Z Filipino fans within selected fandoms. A descriptive research design was employed in complement with a phenomenological approach to the lived experiences of the Gen Z Filipino K-pop fans. The data from the interviews were subjected to theoretical thematic and phenomenological analysis. The theories used in this study were Taylor and Altman’s Social Penetration Theory and Schein’s Organizational Culture Theory. The findings suggest that organizational culture of the fandom is highly relevant to the self-disclosure of fans, specifically in terms of fandom culture, Internet and X usage, and cancel culture. The findings in this study can help better understand the culture and communication within the Filipino K-pop fandom, as well as provide insight to organizations that are alike in structure or organizational culture as K-pop fandoms.