The Perceived Impact of Team Climate on Team Effectiveness in the Merchandising Department of Associate Broadcasting Company: A Case Study.

Abstract

The research focuses on the employee's perception towards the impact of team communication climate on their team's effectiveness. This study aims to determine the nature of the team under study and its advantages, the perceptions of the team members on their communication climate, and the perceptions of the members on their team's effectiveness. The research seeks to contribute a better understanding of how a team's climate can affect its effectiveness. It aims to determine the type of climate that can help the team improve its performance. It also serves as a diagnostic tool upon which teams can gauge their communication climate and effectiveness. The research however limits its scope with perceptions of the employees toward the relationship of team climate and effectiveness. The finding of this study is also confined to the nature and unique situations governing the team under study. The researcher conducted the study in the Merchandising Department of the Associated Broadcasting Company (ABC). The department's main task is the production of television commercials aimed at boosting viewership of programs of the broadcast station. The researcher used the qualitative-quantitative descriptive approach for the study's research design. The quantitative approach served to measure the team's climate and effectiveness while the qualitative approach probed deeper into related concepts. The researcher employed a census, as the sampling technique since the Department is composed of only twenty-one personnel. Survey questionnaires and interview schedules were employed as data gathering instruments. Descriptive statistics such as frequency distribution, percentile distribution and arithmetic mean were used for rating the team's climate and effectiveness. The Gamma Coefficient Analysis was also used to determine the relationship between the two variables. In conclusion, employees perceive their team to have a high level of openness followed by trust and empathy earning a high rating for their communication climate. The team's level of effectiveness also earned a high rating with emphasis on the output and knowledge and skills category. It was also found out a supportive climate does not necessitate a relationship that is too personal or intimate. Findings also showed that the team's climate is an important source of motivation for members to perform their task. Using the Gamma Coefficient Analysis, computations showed that there is a significant and direct (moderate level) relationship between team climate and team effectiveness. This accepted the hypothesis of the study that a direct relationship exists between the two variables.